Jennifer Carrington
It is my unique personal honor to bequeath shards of wisdom to aninspiring woman of God, fellow businesswoman, and professionalconfidantJennifer Carrington. She has crafted a timely, succinct,and relevant treatise. This work is a culmination of successiveyears of fine-tuning, labor, contemplation, and learning moments.This masterpiece, though laconic, injects a cornucopia of powerfulprinciples and emits laser focus on the art of business branding,content, and presentation. Frankly, this book should be a requiredreading in both the halls of academia and for small/mediumenterprises alike.As a personal and business mentor of Jennifer, I have witnessedfirsthand how this driven and dogged businesswoman masterfullyutilizes the concepts noted in this book in her own businessJCarrington + Associates. She has proven to me on multipleoccasions the value and pertinence of branding, content, andpresentation. Her firm has, without slight hesitation, providedastute excellence and value-added service to our jurisdictionalplatform since I began working with her. As a competent, proven,and savvy businesswomen myself, Ive trodden the deserted roadof entrepreneurial persistence from my youth.During the last thirty-three years of trudging through provinces of resistance, peaks of success, and valleysof trepidation, Ive learned the utter importance of crafting and molding the essential elements of branding.Without the organic and pliable foundation of branding, my quick-serve restaurant holdings company, V & J,would have flatlined with my initial Burger King acquisition. But by positioning and pivoting my firm as a brandunto itself, my company has been catapulted into a vast conglomeration of multiple food-service brands. Assuch and with the advent of global technology and social media, branding should be the lifeblood of any.Congratulations, Jennifer, and serious entrepreneurial endeavorwhether small or large.Read this book and find out why!May the Lord continue to shine His favor upon you as share your insights and unpretentious learnings relativeto branding, creation content, relational data maintenance, and presentational swagger with us all.Dr. Valerie Daniels-CarterPresident and CEOV & J Holding Companies Inc. 3
