Maya Sullivan
Dare To Be Your Own Boss empowers people to be their own boss by tapping into their vocational passion, exploring opportunities and creating a venture that resonates and is a good fit. It is an invaluable resource for individuals who are starting a business or making career choices. “Kirkus' Indie Books of the Month Selection.” 'Sullivan applies a refreshing amount of altruism to her choice of categories that should give would-be entrepreneurs a sense of purpose as they consider what direction to take. Clearly and cogently written, a thought-provoking book that provides useful guidance to entrepreneurial risk takers as well as a treasure trove of potential business ideas.” —Kirkus Reviews Starting a Business is a Five-step Process: Step one involves tapping into what ignites one's enthusiasm using 14 keys to discover one’s vocational passion. Passion increases the potential for success and can emotionally support a person through all kinds of hurdles. Step two is about identifying the type of people one feels impassioned to serve, looking at areas where there is a demand and then creating a niche. Step three involves combining enthusiasm and opportunities to identify ideas that resonate and are a good fit. Step four helps readers navigate the market research process to learn the potential viability of their chosen ventures. It involves looking at trends and kinds of businesses that could do well, even in weak economies, for well-managed enterprises. Step five is about moving forward and taking 50 action steps to make it happen. Being one's own boss can be empowering, stimulating and overwhelming at the same time. Yet people have an opportunity to use their values, strengths and passion to make a difference in their unique way and to be of service to others. About the Author: Maya Sullivan helps empower people to be their own boss through seminars, talks and startup consulting. She has an MBA and her career includes being an accounting and operations manager, financial analyst, stockbroker and entrepreneur. Book Reviews: “Sullivan … seeks to increase the odds of success in this in-depth informative guide. … While Sullivan doesn’t claim to have a roadmap to success, she does arm readers with knowledge that will be handy in getting there. “—BookLife by Publishers Weekly. “Dare To Be Your Own Boss … “is as thoroughly 'user friendly' as it is informed and informative. Very highly recommended for community and academic library Small Business Entrepreneur instructional reference collections…” —Midwest Book Reviews “This book contains critical information for those … who are considering embarking on the road to self-empowerment.” … If you are thinking about becoming your own boss, this book is indeed quite helpful in helping you think through and sort out the issues. … If you are thinking about becoming a first-time entrepreneur, you will likely find this book very useful.” —Catherine Austin Fitts, Publisher of The Solari Report
