Inicio > Economía, finanzas, empresa y gestión > Empresa y gestión > Gestión y técnicas de gestión > Easy understanding of Marketing management
Easy understanding of Marketing management

Easy understanding of Marketing management

Juhi Yadav

98,44 €
IVA incluido
Disponible
Editorial:
KS OmniScriptum Publishing
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9783659674143
98,44 €
IVA incluido
Disponible
Añadir a favoritos
Sobre IBD

This paper explores the principles and practices of marketing management, emphasizing its critical role in achieving organizational objectives. Marketing management involves the strategic planning, execution, and assessment of marketing activities to meet customer needs and enhance brand value. The study examines key components such as market research, segmentation, targeting, positioning, and the marketing mix (product, price, place, promotion). Additionally, it highlights the impact of digital transformation on marketing strategies and the importance of data-driven decision-making. By analyzing case studies and current trends, this paper aims to provide insights into effective marketing management practices that foster competitive advantage in today’s dynamic market landscape.

Artículos relacionados

  • Cases on Management and Organizational Behavior in an Arab Context
    Khoury
    In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab Context provides a presentation of teaching cases emphasizing the positive and...
    Disponible

    230,04 €

  • Climate Change, Supply Chain Management and Enterprise Adaptation
    Costas P. Pappis / Costas PPappis
    Mounting scientific evidence shows that Earth’s climate is dramatically changing due to the greenhouse emissions caused by human activities, notably by burning fossil fuels for energy production and transport. Climate Change, Supply Chain Management and Enterprise Adaptation: Implications of Global Warming on the Economy aims to provide one among many diverse responses to a gro...
    Disponible

    236,34 €

  • # BUSINESS SAVVY PM tweet Book01
    Cinda Voegtli
    Does your job require you to manage projects? If yes, wouldn’t you like to be described as a project manager who is a successful, influential and respected leader of important efforts in the organization? Now if that already sounds like you, great! But if not, what you need to get there is known as ’business savvy.’Business savvy does not mean a bagful of academic credentials, ...
    Disponible

    22,55 €

  • Advanced Topics in Global Information Management Volume 2
    Felix Tan
    ...
    Disponible

    105,56 €

  • Managing Business with SAP
    Linda Lau
    ...
    Disponible

    118,67 €

  • Advances in Electronic Business, Volume I
    ...
    Disponible

    112,14 €

Otros libros del autor

  • Bankwesen und Finanzen in Indien
    Juhi Yadav
    Die Banken spielen eine wichtige Rolle bei der Entwicklung der indischen Wirtschaft. Die Banken bieten den Menschen Sichteinlagen an und verwenden diese Einlagen, um der Wirtschaft weitere Kredite zu gewähren. Sie bieten auch Zinsen auf die Sichteinlagen an, da dies die Menschen dazu ermutigt, mehr Geldtransaktionen mit ihnen zu tätigen und sich sicher zu fühlen, da ihr Geld si...
  • Banque et finance en Inde
    Juhi Yadav
    Les banques jouent un rôle important dans le développement de l’économie indienne. Les banques offrent des dépôts à vue à la population et utilisent ces dépôts pour accorder d’autres prêts à l’économie. Elles rémunèrent également les dépôts à vue, ce qui encourage les gens à effectuer davantage de transactions monétaires avec elles et à se sentir en sécurité car leur argent est...
  • Banche e finanza in India
    Juhi Yadav
    Le banche svolgono un ruolo importante nello sviluppo dell’economia indiana. Le banche offrono depositi a vista ai cittadini e utilizzano tali depositi per fornire ulteriori prestiti all’economia. Forniscono anche interessi sui depositi a vista per incoraggiare i cittadini a effettuare più transazioni monetarie con loro e a sentirsi sicuri perché il loro denaro è al sicuro. Sen...
  • Banca e finanças na Índia
    Juhi Yadav
    Os bancos desempenham um papel importante no desenvolvimento da economia da Índia. Os bancos oferecem depósitos à ordem às pessoas e utilizam esses depósitos para conceder mais empréstimos à economia. Os bancos também oferecem juros sobre os depósitos à ordem, o que incentiva as pessoas a efectuarem mais transacções monetárias com eles e a sentirem-se seguras, uma vez que o seu...
  • Leistungsbeurteilung von Mitarbeitern in der Zementindustrie
    Juhi Yadav
    Die vorliegende Studie gibt Aufschluss über die Wahrnehmung der unteren, mittleren und oberen Führungsebene in Bezug auf die Wirksamkeit des Leistungsbeurteilungssystems und den Grad der Zufriedenheit der unteren, mittleren und oberen Führungsebene mit dem Leistungsbeurteilungssystem. In diesem Kapitel wurde versucht, die wichtigsten Ergebnisse der Untersuchung zusammenzufassen...
  • Évaluation de la performance des employés dans l’industrie du ciment
    Juhi Yadav
    La présente étude révèle la perception des cadres subalternes, intermédiaires et supérieurs quant à l’efficacité du système d’évaluation des performances et le niveau de satisfaction des cadres subalternes, intermédiaires et supérieurs à l’égard du système d’évaluation des performances. Dans ce chapitre, nous avons tenté de récapituler les principaux résultats de la recherche. ...