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Erfolgreich als Medical Advisor und Medical Science Liaison Manager

Erfolgreich als Medical Advisor und Medical Science Liaison Manager

Günter Umbach

110,84 €
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Editorial:
Springer Nature B.V.
Año de edición:
2025
Materia
Gestión y técnicas de gestión
ISBN:
9783658462239
110,84 €
IVA incluido
Disponible
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Sobre IBD

Dieses Buch gibt Medical Advisors, medizinisch-wissenschaftlichen Fachreferenten und Medical-Marketing-Managern der Arzneimittelindustrie​ das erforderliche Know-how zur Realisierung des vollen medizinischen und wirtschaftlichen Potenzials eines Arzneimittels. Die dritte Auflage wurde umfassend aktualisiert und um wichtige Aspekte zu den Themen Künstliche Intelligenz in der Pharmaindustrie, digitale Meetings, optimierte Sichtbarkeit im Internet, Kundenreise, Touchpoints und Abgrenzung gegenüber 'Commercial' ergänzt.   

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