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O Neuromarketing e a Hipervulnerabilidade dos Consumidores

O Neuromarketing e a Hipervulnerabilidade dos Consumidores

Ana Clara Suzart Lopes da Silva

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Editorial:
Editora Dialetica
Año de edición:
2019
Materia
Programación neurolingüística (PNL)
ISBN:
9786587401720
10,40 €
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Na sociedade de consumo, os fornecedores, percebendo a insuficiência do marketingpara compreender amplamente as perspectivas do comportamento do consumidor,começaram a investir no neuromarketing, ferramenta que parte da análise do sistemacerebral humano para desenvolver estratégias que estimulem de forma multissensorial osindivíduos e influenciem na decisão final de compra, o que potencializa a sua fragilidade. Oobjetivo desta obra é compreender os aspectos gerais, a origem, as características e asestratégias deste instrumento, bem como analisar a hipervulnerabilidade dos sujeitosdiante desse fenômeno e examinar as normas constitucionais, legais e autorregulamentaresbrasileiras relacionadas ao tema. 10

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