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Proposal Savvy

Proposal Savvy

Elise K. Parsigian

188,70 €
IVA incluido
Disponible
Editorial:
Sage Publications
Año de edición:
1996
Materia
Ventas y marketing
ISBN:
9780761900269
188,70 €
IVA incluido
Disponible
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Media professionals and novices in every division of mass communication are expected to produce effectively researched, written and presented proposals for enterprise projects. Drawing on the experience of over 90 media professionals, this essential book describes the creative process necessary to produce such proposals for print and broadcast media, public relations and advertising projects. Elise Parsigian describes types of project proposal and the problems which may be encountered in their creation; explains how to critically evaluate and manage information to arrive at an evidence-based solution; and examines what to include in a proposal and how to express it - both orally and visually. Sections on ’How the Pros Do It’

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