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The Branding of Polaroid

The Branding of Polaroid

The Branding of Polaroid

Paul Giambarba

27,31 €
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Editorial:
CapeArts Publishing
Año de edición:
2014
Materia
Ventas y marketing
ISBN:
9780871550019
27,31 €
IVA incluido
Disponible
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How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.

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