Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (269)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Deciphering Markets and Money
    Jukka Gronow
    During the last two decades, economic sociology has experienced a remarkable revival and has become one of the most innovative fields of sociological research. Shifts in economic policy worldwide have led to the increasing interest in the sociological analysis of economic phenomena and institutions by challenging traditional research questions and demonstrating the limits and p...
    Disponible

    37,13 €

  • Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
    Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensio...
    Disponible

    315,05 €

  • Credit and Debt in an Unequal Society
    Jürgen Schraten
    South Africa was one of the first countries in the Global South that established a financialized consumer credit market. This market consolidates rather than alleviates the extreme social inequality within a country. This book investigates the political reasons for adopting an allegedly self-regulating market despite its disastrous effects and identifies the colonialist ideas...
    Disponible

    150,05 €

  • Blogging para obtener Ganancias En 2020
    PABLO AVITIA
    'Aquí un extracto de “Blogging para obtener Ganancias En 2020” En la era de la híper conectividad poder desarrollar métodos de trabajo que ayude a lograr la libertad en varias direcciones, (financiera, de tiempo, etc.) una de las estrategias que está en la mira de muchos es lograr usar la herramienta por excelencia de hoy en día para llegar a este cometido. Es que el mundo web ...
    Disponible

    16,15 €

  • Secretos SEO para el 2020
    PABLO AVITIA
    'Aquí un extracto de “Secretos SEO para el 2020” El SEO es clave en las estrategias que se implementan para lograr posicionarse en línea. Cada acción que se pone en marcha aumenta las probabilidades de tener más visibilidad en el sitio web, logrando mantenerlo más alto que la competencia. Así aumenta la visibilidad, el tráfico, la tasa de conversión y el retorno de inversión. A...
    Disponible

    16,12 €

  • Ingresos Pasivos con Inversión Inmobiliaria En 2020
    PABLO AVITIA
    "Aquí un extracto de “Ingresos Pasivos con Inversión Inmobiliaria En 2020” Mientras más avanza el siglo XXI no adentramos cada vez con más velocidad en la era en que el ser humano se plantea con mayor ahínco la idea de progreso, la idea de salir de la zona de confort y perfilarse como un gran empresario, esto es una cualidad maravillosa que nos ofrece esta era en particular, si...
    Disponible

    17,60 €

  • Maestría en ingresos pasivos 2020
    PABLO AVITIA
    'Aquí un extracto de “Maestría en ingresos pasivos 2020” ¿Estás animado a empezar a buscar los ingresos pasivos? Ya ves que aunque es un camino que logra una buena libertad financiera, el iniciarlo implica que tienes que trabajar un poco, pero es como todo, se comienza dando los primeros pasos y posteriormente poco a poco vas creciendo. Pero lo bueno es que el esfuerzo dejará l...
    Disponible

    16,15 €

  • Los secretos del Marketing en Redes Sociales 2020
    PABLO AVITIA
    "Aquí un extracto de “Los secretos del Marketing en Redes Sociales 2020” Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo. El concepto de usar redes sociales no es ...
    Disponible

    17,60 €

  • Utilizing Gamification in Servicescapes for Improved Consumer Engagement
    As consumers increase their purchases from online retailers, businesses must find exceedingly innovative ways to increase customer engagement. While online gaming has become increasingly prevalent, motivating customers through the same means has gained greater importance for businesses. Utilizing Gamification in Servicescapes for Improved Consumer Engagement is a pivotal refere...
    Disponible

    327,79 €

  • Los secretos del Marketing en Redes Sociales 2020
    PABLO AVITIA
    Aquí un extracto de “Los secretos del Marketing en Redes Sociales 2020”Hacer Social Media es un término que ha cobrado relevancia en los últimos tiempos. Es el uso correcto de las redes sociales, aunque cuidado, Social Media Manager no es lo mismo que Community Manager y es de los primeros puntos que se aclaran iniciando este trabajo.El concepto de usar redes sociales no es sol...
    Disponible

    16,02 €

  • Ingresos Pasivos con Inversión Inmobiliaria En 2020
    PABLO AVITIA
    Aquí un extracto de “Ingresos Pasivos con Inversión Inmobiliaria En 2020”Mientras más avanza el siglo XXI no adentramos cada vez con más velocidad en la era en que el ser humano se plantea con mayor ahínco la idea de progreso, la idea de salir de la zona de confort y perfilarse como un gran empresario, esto es una cualidad maravillosa que nos ofrece esta era en particular, sin ...
    Disponible

    16,05 €

  • Maestría en ingresos pasivos 2020
    PABLO AVITIA
    Aquí un extracto de “Maestría en ingresos pasivos 2020” ¿Estás animado a empezar a buscar los ingresos pasivos? Ya ves que aunque es un camino que logra una buena libertad financiera, el iniciarlo implica que tienes que trabajar un poco, pero es como todo, se comienza dando los primeros pasos y posteriormente poco a poco vas creciendo.Pero lo bueno es que el esfuerzo dejará los...
    Disponible

    15,92 €

  • Secretos SEO para el 2020
    PABLO AVITIA
    Aquí un extracto de “Secretos SEO para el 2020” El SEO es clave en las estrategias que se implementan para lograr posicionarse en línea.Cada acción que se pone en marcha aumenta las probabilidades de tener más visibilidad en el sitio web, logrando mantenerlo más alto que la competencia. Así aumenta la visibilidad, el tráfico, la tasa de conversión y el retorno de inversión.A la...
    Disponible

    16,08 €

  • Blogging para obtener Ganancias En 2020
    PABLO AVITIA
    Aquí un extracto de “Blogging para obtener Ganancias En 2020”  En la era de la híper conectividad poder desarrollar métodos de trabajo que ayude a lograr la libertad en varias direcciones, (financiera, de tiempo, etc.) una de las estrategias que está en la mira de muchos es lograr usar la herramienta por excelencia de hoy en día para llegar a este cometido. Es que el mundo web ...
    Disponible

    14,62 €

  • More Than Just Weather And Music
    Bradley Metrock
    Everyone's got an Alexa-enabled device, whether an Echo in the living room, an Echo Show in the kitchen, or an Echo Auto in the car. But not everyone knows there's a whole lot more you can do with Alexa than just ask for the weather, or to play your favorite music. More Than Just Weather And Music: 200 Ways To Use Alexa, the new book by Bradley Metrock, host of #1 tech ...
    Disponible

    50,50 €

  • Handbook of Research on Innovations in Technology and Marketing for the Connected Consumer
    Sumesh Singh Dadwal
    Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers’ access to content. In order to remain competitive, marketers must integrate marketing campaigns a...
    Disponible

    426,50 €

  • Customer Satisfaction and Sustainability Initiatives in the Fourth Industrial Revolution
    A well-planned marketing orientation strategy that keeps customers informed is the first step to building a long-term relationship with customers and providing them with appropriate incentives. The difficulty with providing a winning strategy in a highly competitive market, however, stems from responding to the specific needs of the customers. Customer Satisfaction and Sustaina...
    Disponible

    341,06 €

  • Localizing Global Marketing Strategies
    Janell NaKia Harvey
    Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing progra...
    Disponible

    209,58 €

  • Loyalty and Sacrifice
    Kalé Raghu
    For over 200 years loyalty programs have hovered around enticing customers to come back for more.This book is a departure from what we have known and adhered to for the past 200 yearsIt provides a new framework with four axioms of loyalty and four L&S Principles supported by over 30 true accounts. A new concept of Latency Factors, based on cognitive bias and mental patterns, th...
    Disponible

    16,07 €

  • Handbook of Research on the Impact of Fandom in Society and Consumerism
    Cheng Lu Wang
    Fans of specific sports teams, television series, and video games, to name a few, often create subcultures in which to discuss and celebrate their loyalty and enthusiasm for a particular object or person. Due to their strong emotional attachments, members of these fandoms are often quick to voluntarily invest their time, money, and energy into a related product or brand, thereb...
    Disponible

    413,71 €

  • Intuitive Marketing
    Stephen Genco
    Intuitive Marketing introduces a new theory of marketing that does not rely on overt or covert persuasion and does not require treating consumers as “patsies.”Traditional marketing assumes its purpose is persuasion: it must grab people’s attention, get them to change their minds, and convince them to do what they didn’t know they wanted to do. Marketers compete every day to dev...
    Disponible

    27,32 €

  • Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences
    In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer E...
    Disponible

    413,56 €

  • Exactly What to Say
    Chris Smith / Jimmy Mackin / Phil M Jones
    The real estate industry desperately needs new tools and ideas to stay relevant to the modern consumer. The modern consumer is more educated and has more choices than ever before. Counterintuitively, this has led to more confusion, doubt, and frustration in their real estate journey. Therein the opportunity lies.In Exactly What To Say for Real Estate Agents, Phil M. Jones, Chri...
    Disponible

    17,48 €

  • Sharing Economy and the Impact of Collaborative Consumption
    The introduction of new technology and technological services worldwide has ushered in a new wave of peer-to-peer and access-driven companies that are disrupting the most established business categories. The emergence of these new business models has upset the flow in contemporary society and transformed people’s behavior towards sharing-based economies. Companies and entrepren...
    Disponible

    353,90 €

  • Handbook of Research on Contemporary Consumerism
    Societal marketing has gained widespread recognition in the marketing discipline both in academia and the professional industry. The Handbook of Research on Contemporary Consumerism is an essential reference source that provides an in-depth understanding on the various aspects and issues of consumerism and reveals the critical success factors and conceptual and theoretical fram...
    Disponible

    412,83 €

  • Marketing
    Robert S Parker
    Is there a foolproof way to get more customers, make more sales and skyrocket your business to success?This guide is designed to help anyone selling products or services achieve all of the above by applying time tested productivity strategies and techniques that are proven to work.As anyone in business knows, strategic marketing critical to achieving long-term success. Having a...
    Disponible

    16,21 €

  • Razões pelas quais fui descartado
    Jo M. Sekimonyo / Jo MSekimonyo / Ellen Cristina Bussaglia da Silva
    Estava cansado das palhaçadas dos guardiões do capitalismo, irritado com a incapacidade dos que se chamam a reencarnação de Karl Marx e exausto de esperar por um super-herói. Escrevi este livro para despertar a consciência do público em geral e lançar um pensamento que provoca soluções para a dureza sócio-econômica global. Histórias sobre desigualdade são contadas o tempo todo....
    Disponible

    12,81 €

  • Ethical Consumerism and Comparative Studies Across Different Cultures
    One of the integral parts of determining business success directly correlates to how well a company interacts with their customers. This increased demand for direct communication has evolved how companies cooperate with their patrons and examines how essential ethics is related to these communications. Ethical Consumerism and Comparative Studies Across Different Cultures: Emerg...
    Disponible

    229,52 €

  • Speed Reading
    Peter Newport
    Learn The Best Speed Reading Techniques Super Fast! Do You Want to Greatly Improve Your Reading Speed? Do You Want to Do It Without a Loss in Comprehension? And Do You Want to Learn How to Do It In Less Than 24 Hours? Well, let me introduce you to Speed Reading for Beginners… A do it yourself method for increasing your reading speed without a loss in comprehension. With th...
    Disponible

    14,49 €

  • Green Marketing as a Positive Driver Toward Business Sustainability
    As corporations increasingly recognize the benefits of green marketing, the number of projects with important local environmental, economic, and quality-of-life benefits shall increase. Encouraging the holistic nature of green, moreover, inspires other retailers to push the movement. Green Marketing as a Positive Driver Toward Business Sustainability is a collection of innovati...
    Disponible

    327,89 €


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