Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (269)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • How To Sell On Amazon Mexico
    Sandro Piancone
    Here's just some of what you'll discover by reading How To Sell On Amazon Mexico • 3 things you absolutely need to do before you start the process of getting your products on Amazon Mexico. • Top 5 reasons your product will get stuck at the Mexico Border on the way to Amazon Fulfillment Center in Mexico City. • How to get your product into Amazon Mexico's fulfillment Center. Re...
    Disponible

    25,90 €

  • The Unmanageable Consumer
    Tim Lang / Yiannis Gabriel
    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. ...
    Disponible

    266,67 €

  • The Unmanageable Consumer
    Tim Lang / Yiannis Gabriel
    Examining the key Western traditions of thinking about and being a consumer, this 20th Anniversary Edition continues to explore 10 consumer models and encourages analysis of contemporary consumerism. ...
    Disponible

    89,73 €

  • LIVING INNOVATION
    Hervé Mathe
    ...
    Disponible

    171,76 €

  • Marketing to the Millennial Woman
    Ann Arnof Fishman
    Yes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image of the American woman, whether they're employees or customers. Millennial women are confident, strong, bursting with ideas, tech savvy, and champion multi-taskers. They influence every aspect of American business. With off-the-charts buying powe...
    Disponible

    14,55 €

  • Watchdogs and Whistleblowers
    Stephen Brobeck
    ...
    Disponible

    143,03 €

  • The Influentials
    Edward B. Keller / Edward BKeller
    ...
    Disponible

    19,75 €

  • Strategic Customer Relationship Management in the Age of Social Media
    Amir Khanlari
    In today’s society, organizations are looking to optimize potential social interactions and increase familiarity with customers by developing relationships with various stakeholders through social media platforms. Strategic Customer Relationship Management in the Age of Social Media provides a variety of strategies, applications, tools, and techniques for corporate success in s...
    Disponible

    262,49 €

  • Psychodynamics
    John Tyler
    Psychodynamics is a new methodology for market segmentation that goes beyond demographics and psychographics. Psychodynamics more accurately describes habits, patterns, values and interests that lead to purchasing decisions - as well as all decisions that a person makes in life. Of interest to businesses of all sizes wanting to understand their clients and customers motivations...
    Disponible

    14,08 €

  • Consumer Experiences and Emotion Management
    Avinash Kapoor
    Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or maladaptation. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The emotions in combined form with different intensities have an adaptive significance in consumers’ life. Further, the challenges that marketers and researchers f...
    Disponible

    18,38 €

  • Marketing Analytics
    Ashok Charan
     The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technol...
    Disponible

    98,36 €

  • Marketing Analytics
    Ashok Charan
     The digital age has transformed the very nature of marketing. Armed with smartphones, tablets, PCs and smart TVs, consumers are increasingly hanging out on the internet. Cyberspace has changed the way they communicate, and the way they shop and buy. This fluid, de-centralized and multidirectional medium is changing the way brands engage with consumers.At the same time, technol...
    Disponible

    192,92 €

  • Engaging Consumers through Branded Entertainment and Convergent Media
    Carla Ruiz Mafe / Jose Marti Parreno / Lisa Scribner
    Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded marketing provides advertisers and consumers with highly engaging media content that benefits them both. Engaging Consumers through Branded Entertainment and Convergent Media provides an interdisciplinary approach to co...
    Disponible

    269,07 €

  • Be Your Customer’s Hero
    Adam Toporek
    Your customers need help only you can provide. Learn how to become their superhero! ...
    Disponible

    19,70 €

  • Customer Relationship Management Strategies in the Digital Era
    Süphan Nasır
    In today’s global economy, social media and technological advances have changed the way businesses interact with their clientele. With new forms of communication and IT practices, companies seek innovative practices for maintaining their consumer loyalty. Customer Relationship Management Strategies in the Digital Era blends the literature from the fields of marketing and inform...
    Disponible

    262,41 €

  • 42 Rules for Engaging Members Through Gamification
    Shelly Alcorn / Willis Turner
    Play predates the development of human culture and our brains are hard-wired to use play as a tool to accelerate learning, strategically explore unfamiliar environments and develop collaborative social connections. Games are human created, formalized structures and processes designed to maximize engagement and get the most out of the 'play' impulse. In fact, gaming comes so nat...
    Disponible

    22,44 €

  • Brand Psychology
    Jonathan Gabay
    ...
    Disponible

    44,08 €

  • Just One More Hand
    Deborah M Figart / Deborah M. Figart / Deborah MFigart / Ellen Mutari
    Just One More Hand tells a story that workers all over can relate to: an industry that promised a solid and stable livelihood is being transformed by competitive pressures, causing employees to lose their economic footing. What seemed like a good job one day becomes a bad job the next. Incorporating the real experiences of casino employees, the book demonstrates the difficultie...
    Disponible

    61,18 €

  • Think Round
    Martha R. Pease / Michael J. Campbell
    Think Round shows that the key to propelling a business to its full potential and highest heights is not balance sheet engineering, acquisition acumen, organic reinvention, adroit board management or stunning quarterly earnings results. Mastery of those mechanics is the cost of entry not the accelerator to success. The key to winning really big, and staying at the top of the bu...
    Disponible

    24,22 €

  • Understanding Consumer Behavior and Consumption Experience
    Castano Raquel Rajagopal / Raquel Castaño
    Success in the business world is not strictly reliant on producing valuable and in-demand products. Without a proper understanding of the consumers that a business markets and sells their products to, a company’s accomplishments can quickly become failures. Understanding Consumer Behavior and Consumption Experience discusses the indispensible value of understanding consumer act...
    Disponible

    242,76 €

  • How to Make your Credit Score Soar
    Julie Marie McDonough
    Your credit score dictates the rates and terms you pay on mortgages, auto loans, insurance, and services. It can even affect whether you get a job. A low credit score can cause setbacks to your financial life, so today’s the day to take control of that three-digit number and your financial future.How to Make Your Credit Score Soar gives you the tools and information you need to...
    Disponible

    36,67 €

  • How to Make your Credit Score Soar
    Julie Marie McDonough
    Your credit score dictates the rates and terms you pay on mortgages, auto loans, insurance, and services. It can even affect whether you get a job. A low credit score can cause setbacks to your financial life, so today’s the day to take control of that three-digit number and your financial future.How to Make Your Credit Score Soar gives you the tools and information you need to...
    Disponible

    20,81 €

  • CONSUMER OPTIMIZATION PROBLEM SOLVING
    ALFRED L NORMAN
    ...
    Disponible

    118,03 €

  • Epistemological Problems of Economics
    Ludwig von Mises
    2014 Reprint of Original 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. 'Epistemological Problems' is a milestone in Ludwig von Mises’ groundbreaking development of praxeology. This important work contains foundational thoughts on his theory of human action, or 'logic of action,' which forms the 'distinctive methodolo...
    Disponible

    15,69 €

  • The Ethics of Competition and Other Essays
    Frank H. Knight / Frank HKnight
    2014 Reprint of Original 1935 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. 'The Ethics of Competition' is nothing short of visionary. Knight foresaw virtually all of the reductionist tendencies that have come to plague the discipline he cultivated, neoclassical economic theory. Even more impressively, Knight related these...
    Disponible

    24,19 €

  • Hooked - 30 Minute Expert Guide
    Novato Press
    Learn how to create habit-forming products people love ... in 30 minutes. The official summary of Hooked is your essential guide to understanding how to drive customer engagement and innovate with confidence and clarity. In his bestselling book Hooked, author Nir Eyal distills years of research, consulting, and practical experience and provides a how-to guide for product develo...
    Disponible

    7,04 €

  • Consumer Financial Behavior
    W. Fred van Raaij / WFred Van Raaij
    Consumer Financial Behavior deals with the questions of how consumers should manage their financial affairs and how the market can educate and aid consumers in making better financial decisions, and become more customer-centric. By analyzing financial behavioral acts and skills, and the economic, sociological, and psychological variables that may influence them, the author focu...
    Disponible

    123,91 €

  • Consumers’ Purchase Intentions and Their Behavior
    Vicki Morwitz
    Consumers’ Purchase Intentions and Their Behavior reviews the relevant literature on purchase intentions in marketing, and more generally on the intentions-behavior relationship in social psychology, since purchase intentions are a particular form of the more general construct of intentions. Starting with the importance of purchase intentions to marketing managers, the author t...
    Disponible

    74,93 €

  • How To Sell The Way Your Customer Buys
    Des Hunt
    In How to Sell the Way Your Customer Buys, Des Hunt, the Australian-based international trainer, speaker and author, shows you how to do just that in clear and simple language and with a touch of Aussie humour.Des talks about:* Why people buy the things they buy* The Hidden Persuaders and how to use them* Hot to quickly pick the buying style of your customer* How to assess your...
    Disponible

    21,17 €

  • Shopping
    The degree to which shopping, or, more broadly, consumerism, is both critiqued and defended in American society confirms the role that commercial goods play in our daily lives. This collection of essays provides case studies depicting selected aspects of this engaging activity. The authors include several historians with diverging specialties: an art historian, an anthropologis...
    Disponible

    60,53 €


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