Economía conductista/conductual

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual (269)

Economía, finanzas, empresa y gestión / Economía / Economía conductista/conductual
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  • Creating Passion Brands
    Derek Day / Helen Edwards
    ...
    Disponible

    42,63 €

  • Big-Box Swindle
    Stacy Mitchell
    ...
    Disponible

    19,38 €

  • Snipers, Shills, and Sharks
    Ken Steiglitz
    Every day on eBay, millions of people buy and sell a vast array of goods, from rare collectibles and antiques to used cars and celebrity memorabilia. The internet auction site is remarkably easy to use, which accounts in part for its huge popularity. But how does eBay really work, and how does it compare to other kinds of auctions? These are questions that led Ken Steiglitz--co...
    Disponible

    75,33 €

  • Harnessing Customers - How to Increase Impulse Shopping in Supermarkets
    Zeeshan-ul-hassan Usmani
    'In this work, Zeeshan sets out to study the herding effect in supermarket and retail-store settings and the effect of technology to herding. He explores the possibility that an alternative sales model can be used to influence customer impulse purchasing while providing a valuable service to the customers themselves. Customers get to know about the shopping activities of others...
    Disponible

    12,41 €

  • Pocketbook Politics
    Meg Jacobs
    'How much does it cost?' We think of this question as one that preoccupies the nation’s shoppers, not its statesmen. But, as Pocketbook Politics dramatically shows, the twentieth-century American polity in fact developed in response to that very consumer concern. In this groundbreaking study, Meg Jacobs demonstrates how pocketbook politics provided the engine for American polit...
    Disponible

    53,82 €

  • Living with Things
    Nicky Gregson
    Living with Things provides an account of consumption in terms of its centrality to our dwelling practices. Its focus is on the home, particularly on the movement of people and things within and through it in everyday habitation.Here dwelling is seen as an activity, as doing things with and to the things to hand around us. Being ’at home’ is achieved through living amongst thin...
    Disponible

    96,11 €

  • The Universal Provider
    Richard S Lambert
    Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. Hesperides Press are republishing these classic works in affordable, high quality, modern editions, using the original text and artwork. ...
    Disponible

    41,40 €

  • Taking Up Space
    Pattie Thomas
    Taking Up Space is a sociological memoir about being fat and the physical, emotional and economic costs of trying to pass for thin in a culture that stigmatizes fat people. Making her own life a case study, medical sociologist Pattie Thomas, Ph.D., with the help of her co-author and husband Carl Wilkerson, M.B.A., outlines how stigma limit and shape the life chances of all peop...
    Disponible

    31,13 €

  • Work, Consumption and Culture
    Paul Ransome
    The central question in Work, Consumption and Culture is whether consumption has now displaced production as the defining factor in the lives of those in the industrialized West. This book offers a comprehensive review of the key issues in the production/consumption debate, and where it might lead in the future. ...
    Disponible

    78,92 €

  • Economic Geographies
    Ray Hudson
    ...
    Disponible

    103,37 €

  • Shop ’til You Drop
    Arthur Asa Berger
    Are Americans obsessed with shopping? Shop ’til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Arthur Asa Berger considers the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, this book is ideal for courses i...
    Disponible

    49,22 €

  • Why We Shop
    Jim Pooler
    ...
    Disponible

    82,61 €

  • They Say They Want A Revolution
    Paul Matthaeus
    Many of those in charge of brand strategies are clueless as to why the old ways of marketing are no longer effective. They continue their Madison Avenue crusades with disingenuous fervor. Plan their strategies with reach and frequency projections and then continue to target their audiences with 30-second sound bites. Yet they’re mystified, unable to explain how it is they exec...
    Disponible

    19,93 €

  • Living It Up
    James B. Twitchell
    ...
    Disponible

    17,16 €

  • Empowering the American Consumer
    A. Coskun Samli / ACoskun Samli
    ...
    Disponible

    121,94 €

  • Life After Teaching
    Alan Roadburg
    Life After Teaching is the self-help version of the Life After Teaching Retirement Workshop. It provides truly unique insights, practical guidance, and strategies to ensure that your retirement will be worthwhile and enjoyable. We went to the experts. Not to the self-proclaimed retirement experts, but to 800 retired educators (your retirement mentors) who share their experience...
    Disponible

    21,54 €

  • Free, Perfect, and Now
    Robert L. Rodin / Robert LRodin
    ...
    Disponible

    15,54 €

  • Driving Customer Equity
    Katherine N. Lemon / Katherine NLemon / Roland T. Rust / Roland TRust / Valarie A. Zeithaml / Valarie AZeithaml
    In their efforts to become more customer-focused, companies everywhere find themselves entangled in outmoded systems, metrics, and strategies rooted in their product-centered view of the world. Now, to ease this shift to a customer focus, marketing strategy experts Roland T. Rust, Valarie A. Zeithaml, and Katherine N. Lemon have created a dynamic new model they call 'Customer E...
    Disponible

    44,55 €

  • Do Americans Shop Too Much?
    Juliet Schor
    ...
    Disponible

    14,62 €

  • Gendersell
    Judith C. Tingley / Judith CTingley / Lee E. Robert / Lee ERobert
    ...
    Disponible

    14,03 €

  • Motigraphics
    Richard Maddock
    ...
    Disponible

    121,32 €

  • Consumerism
    Steven Miles
    ...
    Disponible

    96,32 €

  • The Present State of Consumer Theory
    Timothy P Roth / Timothy P. Roth / Timothy PPH.DRoth / Timothy PRoth
    The neoclassical theory of choice is an integral part of a large and growing literature. Its elegance, simplicity and apparent generality appear, increasingly, to influence the thinking of psychologists, sociologists, and political scientists. ...
    Disponible

    105,58 €

  • Encyclopedia of the Consumer Movement
    Stephen Brobeck
    ...
    Disponible

    127,73 €

  • Expenditures of Older Americans
    Michael L. Nieswiadomy / Michael LNieswiadomy / Rose M. Rubin / Rose MRubin
    Characterizes the comparative lifestyles and wellbeing of heterogeneous older Americans by analyzing their expenditure patterns. ...
    Disponible

    95,87 €

  • The Laws of Choice
    Eric Marder
    How do customers decide what products and brands to buy? With the rise of sophisticated advertising and marketing research methods in this century, business leaders have spent billions of dollars attempting to answer this perplexing question. Occasionally, analysts emerge with suggestive trends, but ultimately with little hard evidence to support any definitive 'laws' of custom...
    Disponible

    52,54 €

  • Understanding Consumption
    Angus Deaton
    ...
    Disponible

    101,20 €

  • Consumerism
    The new edition of this highly acclaimed anthology continues to provide the most comprehensive, rigorously balanced survey available of modern consumerism. Written by a wide range of experts, the 42 articles--half of them new to this edition--cover today’s most important consumer and public policy issues: advertising and the disclosure of consumer information, selling practices...
    Disponible

    23,90 €

  • Decoding Luxe
    Mahul Brahma
    Decoding Luxe explores various facets of luxury brands, takinga strategic, behavioural, historical, experiential, demographical,psychological, dynamic, mechanical, and philosophical look atwhat constitutes luxe or dazzle.This book is a bible for all stakeholders of luxury brands -owner, custodian, retailer, connoisseur as well as student -helping them understand and formulate, ...
    Disponible

    14,33 €


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