Empresa y gestión

Economía, finanzas, empresa y gestión / Empresa y gestión (94910)

Economía, finanzas, empresa y gestión / Empresa y gestión
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  • The New Startup
    David Pike
    Do you want to be your own boss? Are you working in a cubicle, counting down the hours until 5 o’clock (or later) when you can leave the office? Are you unemployed? This book is for you. Starting a business might seem like a complex maze, but there are steps and guidelines you should follow. Based on my personal experience of 10+ ventures, research on entrepreneurship, and conv...
    Disponible

    14,55 €

  • The Art of Servant Leadership II
    Art Barter
    Not many industry revolutions begin with a typical married couple who risk everything to do something they've never done before. But that is exactly what Art and Lori Barter did in 2004 when they purchased Datron World Communications. The husband and wife knew everything about the power of strong values and the lack of values in modern corporations, but nothing about runnin...
    Disponible

    20,91 €

  • Stakeholder Centered Coaching
    Marshall Goldsmith / Sal Silvester
    Executives buy results, not coaching. The problem is that most leadership and executive coaches do not measure the impact of their coaching engagements. They can’t prove that their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that simply measure reaction and not change.It doesn’t have to be that way. We can and ...
    Disponible

    27,84 €

  • Stakeholder Centered Coaching
    Marshall Goldsmith / Sal Silvester
    Executives buy results, not coaching. The problem is that most leadership and executive coaches do not measure the impact of their coaching engagements. They can’t prove that their coaching is actually making a difference. They rely too heavily on coach satisfaction surveys and other methods that simply measure reaction and not change.It doesn’t have to be that way. We can and ...
    Disponible

    23,43 €

  • Topics in Lean Supply Chain Management
    Dara Schniederjans / Marc Schniederjans / Ray Qing Cao
     The purpose of this book is to describe how lean and supply chain management can be combined to achieve world-class business performance. To accomplish this purpose, the book contains both basic material on lean and supply chain management, as well as content from current journal research findings, strategies, issues, concepts, philosophies, procedures, methodologies, and prac...
    Disponible

    166,34 €

  • Innovation Discovery
    The use of bibliometrics for the analysis of technology management is on the rise in our increasingly technological societies. Many are using these tools to document or record the rise of various technologies, making it necessary to take stock of the value and application of scientometric methods and their measures.Innovation Discovery shows the current state of play within the...
    Disponible

    298,51 €

  • Podcast Creation 101
    Clay Clark / Marshall Morris
    Do you have the perfect topic for a podcast, but do not know where to start? Welcome to Podcast 101. Written by Amazon.com Best-seller Marshall Morris and former US Small Business Administration Entrepreneur of the Year Clay Clark, these two will have you laughing out loud as they teach you everything you need to know about podcasts, from the ground up. Learn how to launch a po...
    Disponible

    11,22 €

  • Mapping Managerial Implications of Green Strategy
    George Tesar / Hamid Moini / Olav Jull Sørensen
    Around the world, small manufacturing enterprises in market-based economies are facing daily challenges posed by emerging green imperatives and opportunities. These issues impact future decisions, allocation of resources, and encourage managers to refocus their strategies.This book investigates how smaller manufacturing enterprises commit to green marketing strategies, mapping ...
    Disponible

    105,90 €

  • Optimizing Current Practices in E-Services and Mobile Applications
    In the modern world of mobile applications, the expansion of e-services, self-services, and mobile communication constantly allows for new multidisciplinary developments in academia and industry. Optimizing Current Practices in E-Services and Mobile Applications is a critical scholarly resource that examines issues in the production management, delivery, and consumption of e-se...
    Disponible

    275,65 €

  • Neuromarketing and Big Data Analytics for Strategic Consumer Engagement
    Joana Coutinho de Sousa
    A new sub-area of marketing is emerging called neuromarketing. It combines psychology, neuroscience, and economics with the study of consumer motivations. This is leading to the creation of new technological approaches that enable companies to read the customer’s mind and tailor marketing practices, products, and services. Neuromarketing and Big Data Analytics for Strategic Con...
    Disponible

    216,29 €

  • The Financial Modellers VBA Compendium
    Jack Avon
    Financial modelling is a critical and well-respected domain in commerce and business. Todays financial modellers are no longer spreadsheet Jockeys of yesteryear, and tend to be individuals from a professional background such as accounting, engineering, and legal.To provide commercial financial models modellers are well advised to prescribe to a modelling methodology and to deve...
    Disponible

    13,49 €

  • Holistic Approaches to Brand Culture and Communication Across Industries
    The world of brands is undergoing a sea of change in the domain of consumer culture and it has become a challenge to cater to the minds of audiences. As such, effective branding has moved from being product- and service-oriented to organizational- and social movement-oriented. Holistic Approaches to Brand Culture and Communication Across Industries is a pivotal reference source...
    Disponible

    294,98 €

  • Ethics and Decision-Making for Sustainable Business Practices
    Ionica Oncioiu
    Alongside increasing demands for transparency and accountability, business governance is transforming due to decades of economic turmoil, regulatory reform, and technological change. There is now a holistic approach to this concept, as it is no longer just about running companies and organization efficiently. Ethics and Decision-Making for Sustainable Business Practices is a cr...
    Disponible

    282,00 €

  • Be a Success Maverick
    Paul Finck
    Several powerhouse authors sharing their inspirational 'Success Maverick' stories concerning their individual success and what they have done different through their lives to create the results they have achieved. An absolute must read for anyone who wants to be successful in life. ...
    Disponible

    11,09 €

  • Value Sharing for Sustainable and Inclusive Development
    Business retains a large influence over the progression of society. Thus, shared goals among corporations could lead to a larger positive impact on the resilience of social and economic expansions. Value Sharing for Sustainable and Inclusive Development is a critical academic resource that explores the opportunities through which businesses can contribute to sustainable and inc...
    Disponible

    321,51 €

  • Supporting Innovation Through National R&D Programs
    Amiram Porath
    With the importance of knowledge as the basis for economic development, the issue of Research & Development (R&D) as a source of knowledge and of innovation is under discussion. One of the major activities in support of economic development includes setting a network of national support R&D programs. Supporting Innovation Through National R&D Programs: Emerging Research and Opp...
    Disponible

    190,01 €

  • Risk and Contingency Management
    Information Reso Management Association
    In business, mistakes and errors will inevitably occur. As such, organizations must be constantly alert and ready to meet challenges head-on. Risk and Contingency Management: Breakthroughs in Research and Practice is a comprehensive reference source for the latest scholarly material on trends and techniques for the prediction and evaluation of financial risks and how to diminis...
    Disponible

    452,36 €

  • Global Perspectives on Frameworks for Integrated Reporting
    Adriana Tiron-Tudor / Ioana Dragu / Szilveszter Fekete Pali-Pista
    Organizations rely on annual reports to communicate their value and create a sense of corporate community. Assessment of these communications is integral in determining the amount of relevant information disclosed. Global Perspectives on Frameworks for Integrated Reporting: Emerging Research and Opportunities is a critical scholarly resource that examines the characteristics of...
    Disponible

    176,96 €

  • Radical Reorganization of Existing Work Structures Through Digitalization
    Technological advancements are occurring in many areas of life and society, especially in the field of business. With the increase in advancement, digital technologies are assisting workers and making them more viable in the labor market. Radical Reorganization of Existing Work Structures Through Digitalization is a critical scholarly resource that examines the endeavors of the...
    Disponible

    308,06 €

  • Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace
    In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship be...
    Disponible

    308,25 €

  • Creativity in Workforce Development and Innovation
    Candice M. Burkett / Candice MBurkett / Sally Blake
    Though creativity is considered an asset in the modern business world, it is currently not being promoted in educational programs. Developing, supporting, and sustaining creativity in individuals will shape the future of business and enrich the incoming workforce. Creativity in Workforce Development and Innovation: Emerging Research and Opportunities presents the latest scholar...
    Disponible

    189,99 €

  • The Real Diddy
    Harris Rosen
    Behind the Music Tales is a series which captures the mood and feel of the energy that surged through music and pop culture in the 90s and 2000s. It presents exclusive original interviews as an honest record directly from authentic creative sources, and is an accurate historical document. The Real Diddy, the 12th book in the series, captures the ambitious Sean Combs TWICE in th...
    Disponible

    17,40 €

  • Mean Men
    Mark Lipton
    Winner of the 2018 Axiom Award for Business CommentaryThe troubling psychology behind some of America’s most famous menSteve Jobs, Dov Charney, Lance Armstrong, Donald Trump. Each one has reached the pinnacle of American success. Is it because they were ambitious visionaries and talented entrepreneurs? Most Americans would say yes to both. But what else do they have in common?T...
    Disponible

    12,12 €

  • Exploring Markets
    Stefan Kühl
    Organizations construct their environments themselves. From the bewildering, chaotic array of impressions, they take those bits of information that enable them to produce such a view of the environment – one that makes it possible for them to operate in the environment with relative confidence. Thus, contrary to what traditional market research suggests, organizations do not re...
    Disponible

    7,33 €

  • Motivationally Intelligent Leadership
    Michael A. Brown Sr. / Michael ABrown Sr.
    Emotional intelligence serves as a valuable tool and knowledge base in the workplace. By creating empathic and trusting relationships, business environments can be not only more productive, but also positive and engaging. Motivationally Intelligent Leadership: Emerging Research and Opportunities is a valuable reference source that examines the necessary leadership traits to cre...
    Disponible

    203,03 €

  • Disruptive Impact
    James Paterson
    A Disrupted JourneyGlobalisation and digitisation are changing everything. In the past taxi drivers in Sydney weren’t impacted by activities in San Francisco - Uber’s birthplace. Relationships weren’t formed via a go-between in Pasadena - eHarmony’s home town.This book is a journey into the World of Disruption, a place we all now inhabit. It’s an exploration of historical disru...
    Disponible

    33,39 €

  • Advanced C++ Interview Questions You’ll Most Likely Be Asked
    Vibrant Publishers
    274 Advanced C++ Interview Questions75 HR Interview QuestionsReal life scenario based questionsStrategies to respond to interview questions2 Free Aptitude Tests online Advanced C++ Interview Questions You’ll Most Likely Be Asked is a perfect companion to stand above the rest in today’s competitive job market. Rather than going through comprehensive, textbook-sized reference gui...
    Disponible

    37,94 €

  • Managing TrumPolitical Projects
    Yasser Osman
    Corrupt politicians and businessmen have been using construction projects to funnel money to secret projects since the first iron shovels broke ground. Yet today, throughout the world, there is little if any protection from it. In many countries, governments themselves don’t just ignore these affairs. They sponsor them.Individual project managers – hired to manage a project’s o...
    Disponible

    14,97 €

  • How To Market A Book
    Joanna Penn
    Do you want to sell more books and reach more readers?Do you want to discover how to build an author career for the long-term as well as spike your book sales right now?If you don’t know much about marketing, don’t worry. We all start with nothing.I’m Joanna Penn and back in 2008, I had no book sales, no audience, no website, no social media, no podcast, no email list. No nothi...
    Disponible

    15,52 €

  • The 7 Intuitive Laws of Employee Loyalty
    J.D. Heather R Younger
    Gallup reports that only 13% of employees are engaged at work. Why so low? Many leaders struggle to effectively engage and inspire their teams. Often, we are so distracted with the day-to-day tasks that we can overlook key fundamentals in building a strong organizational culture empowering employee allegiance and job satisfaction.  The 7 Intuitive Laws of Employee Loyalty is a ...
    Disponible

    12,00 €


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