Empresa y gestión

Economía, finanzas, empresa y gestión / Empresa y gestión (94910)

Economía, finanzas, empresa y gestión / Empresa y gestión
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  • Global Perspectives on Contemporary Marketing Education
    A successful marketing department has the power to make or break a business. Today, marketing professionals are expected to have expertise in a myriad of skills and knowledge of how to remain competitive in the global market. As companies compete for international standing, the value of marketing professionals with well-rounded experience, exposure, and education has skyrockete...
    Disponible

    249,29 €

  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • Markendising
    Alex Ahmad / Eric Howerton
    Shoppers today are developing their own shopping and purchasing habits, preferences, and expectations both online and in-store like never before in history.They want their shopping needs to be met in a way that minimizes uncertainty and inflexibility, and maximizes efficiency, convenience, and pleasure.The question becomes: how do retailers and manufacturers meet these demands?...
    Disponible

    12,01 €

  • Strategic Management and Leadership for Systems Development in Virtual Spaces
    Christian Graham
    Leadership and the traditional concept of what makes an effective leader is being challenged in the 21st century. Today, many teams are dispersed across time, geography, and cultures and coordinating those team using traditional concepts of leadership and management has been challenging. Strategic Management and Leadership for Systems Development in Virtual Spaces provides insi...
    Disponible

    275,74 €

  • Strategic Tools and Methods for Promoting Hospitality and Tourism Services
    Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides int...
    Disponible

    255,90 €

  • How to Be a Wildly Effective Compliance Officer
    Kristy Grant-Hart
    'How to Be a Wildly Effective Compliance Officer' teaches compliance profesionals the secrets of influence, persuasion and motivation so they can become in-demand business assets.This book is a powerful guide to help practitioners move from the check-the-box mentality of a paper program worker to become a dynamic business leader.Roy Snell, the CEO of the Society of Corporate Co...
    Disponible

    12,84 €

  • HOPE for Leaders Unabridged
    'Tough leadership and communication concepts in easy-to-understand, accessible lessons ... Easy to read, and very, very useful.'Robin K. Hinkle, PhDDirector and Associate Professor, MS in Business Communication Program, Spalding UniversityDeep Thoughts and Practical Applications for Modern Leadership ChallengesYou’re busy, your to-do list is lengthy, and your commitment to your...
    Disponible

    18,86 €

  • Lynnea Hagen on Stuckness
    Lynnea Hagen
    Performing and sustaining high levels of achievement while accomplishing all we want, can be challenging and frustrating endeavors. Coupled with complexities of today’s lifestyles, a fast-paced world, and our many roles, it’s easy to feel overwhelmed, blocked, or stuck. As a result, progress feels non-existent, and productivity and performance suffer while procrastination bloom...
    Disponible

    22,47 €

  • Business Development Opportunities and Market Entry Challenges in Latin America
    Latin America has long held an important role in international economics and continues to attract attention as the region faces restructuration and implements new business conceptions. As a result, Latin America continues to experience economic growth, which further affirms the region’s great potential for future business endeavors. Business Development Opportunities and Market...
    Disponible

    269,07 €

  • Achieving Enterprise Agility through Innovative Software Development
    Amitoj Singh
    Business practices are rapidly changing due to technological advances in the workplace. Organizations are challenged to implement new programs for more efficient business while maintaining their standards of excellence and achievement. Achieving Enterprise Agility through Innovative Software Development brings together the necessary methodologies and resources for organizations...
    Disponible

    295,18 €

  • Richest Man In Babylon - Original Edition
    George S Clason
    The Richest Man in Babylon, based on 'Babylonian parables', has been hailed as the greatest of all inspirational works on the subject of thrift, financial planning, and personal wealth. In simple language, these fascinating and informative stories set you on a sure path to prosperity and its accompanying joys. A celebrated bestseller, it offers an understanding and a solution...
    Disponible

    7,61 €

  • Economic Optimization of Innovation & Risk
    Robert Shuler
    A Theory of Crash Rate for Private & Public Projects with Critical or non-Critical systems.Analyzing & managing risk has been a quest for 5000 years, and is essential to everything from water supplies, finance, and agriculture to computers and space travel. At last there is a quantitative theory and a simple equation that allows you to: - choose your failure rate - get there...
    Disponible

    13,02 €

  • The Mad Clientist’s ABCs of Client Service
    Michael B. Rynowecer / Michael BRynowecer
    The Mad Clientist distilled 14,000 in-depth interviews with top executives into 26 pithy, pointed actions for you to start using today. Spend just 26 minutes with The Mad Clientist and his ABCs of Client Service and improve your client service immediately. An unconventional look at a serious topic, The Mad Clientist, a.k.a. Michael B. Rynowecer, shows you how to deliver superio...
    Disponible

    25,31 €

  • Garage Sale Guide For Beginners
    Dale Blake
    The garage sale, the yard sale, the rummage sale...It makes just as much sense now to hold one; it’s just as much fun as to attend one. Garage sales make sense because they can make you money. Rather than throw out your old cluttering mess, or allowing it to fester and take up space in your home, with a bit of hard work and planning, you can transform that mess into a nice litt...
    Disponible

    11,11 €

  • Comptabilisez vos Succès
    Sylvie Deslauriers
    LONGS CAS - RÔLE EN GESTION DE LA PERFORMANCE Préface Mon volume s’adresse aux candidats qui se préparent à l’écriture de longs cas, en particulier dans le cadre du Rôle en Gestion de la performance. Il s’inscrit à la suite du volume qui porte sur les courts cas, volume ayant pour objectif d’initier étudiants et candidats à la résolution de cas multidisciplinaires. Compte t...
    Disponible

    60,50 €

  • Analyzing the Cultural Diversity of Consumers in the Global Marketplace
    Esmeralda Crespo-Almendros / Juan Miguel Alcántara-Pilar / Salvador del Salvador del Barrio-Garcia
    The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a cultural...
    Disponible

    262,72 €

  • Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship
    Helen Lawton Smith / João JMFerreira / Luis M Farinha
    As businesses seek to compete on a global stage, they must be constantly aware of pressures from all levels: regional, local, and worldwide. The organizations that can best build advantages in diverse environments achieve the greatest success. The Handbook of Research on Global Competitive Advantage through Innovation and Entrepreneurship explores the emergence of new ideas and...
    Disponible

    492,67 €

  • Educational Strategies for the Next Generation Leaders in Hotel Management
    Jiuguang Feng / Sacha Stocklin / Wei Wang
    As the hospitality industry continues to grow, managers and educators are faced with the task of preparing future hospitality professionals for a rewarding but challenging career. Due to the impact of an ever-changing economy on the industry as a whole, the education of hotel managers and professionals has become an increasingly important area of study. Educational Strategies f...
    Disponible

    262,70 €

  • Social Sustainability HANDBOOK for Community-Builders
    Daniel Raphael
    Designing and building a sustainable community must be build upon a values system that is sustainable because all decision-making is based on values of choosing according to those values. The values that have sustained our species for over 250,000 years would be a good place to start: the search for a better quality of life, of growth, to grow into our innate potential and do...
    Disponible

    16,65 €

  • Handbook of Research on Effective Advertising Strategies in the Social Media Age
    Nurdan Öncel Taşkıran / Recep Yılmaz
    Social media pervades people’s awareness and everyday lives while also influencing societal and cultural patterns. In response to the social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on Effective Advertising Strategies in the Social Media Age focuses on the radically evolving field of adver...
    Disponible

    439,46 €

  • Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace
    Mehdi Khosrow-Pour
    As financial systems migrate to a pervasive, online environment, business leaders and layman investors alike must adapt to changes in the market brought about by this new age of business. Strategic E-Commerce Systems and Tools for Competing in the Digital Marketplace advances the body of knowledge on electronic business and commerce with an in-depth look at the opportunities an...
    Disponible

    242,79 €

  • Tunnel Vision
    Isadora Fokine Beauregard / Jan Attard
    Tunnel Vision is a transformational journey from darkness into light.  A gradual movement which is immensely life changing embracing silver linings from challenge and adversity to focus envision and achieve unimaginable, great human accomplishments. Tunnel Vision is absolutely necessary for the start up entrepreneur. Too many people who want to be successful, achieve greatness ...
    Disponible

    32,14 €

  • Cases on Branding Strategies and Product Development
    Sarmistha Sarma / Sukhvinder Singh
    The process of creating iconic brands varies from product to product and market to market. Effective branding strategies are imperative to success in a competitive marketplace. Cases on Branding Strategies and Product Development: Successes and Pitfalls is a collection of case studies illustrating successful brand management strategies as well as common errors of unsuccessful b...
    Disponible

    256,33 €

  • Start Everything Finish Nothing
    Rolfe G Arnhym
    With many lessons learned from multiple careers that will get you from start to finish, Arnhym has the ability to put you in his shoes as he relays his business insights learned through a highly successful and varied 60-year career. His tried-and-true methodology for leadership is shown through his incredible experiences as a leader in many different areas of the business world...
    Disponible

    21,48 €

  • From Consulting to Cutting
    Nicole Barrett
    Nicole Barrett co-founded NiaNicole Salon in October of 2008. She has an extensive amount of training from across the world and has taken various classes in hair cutting techniques, as well as coloring techniques and finishing. With a background in business consulting, she helped Fortune 500 companies regain and maintain market eminence. As a past educator for L’Oreal, Nicole h...
    Disponible

    17,07 €

  • Why Follow Rules?
    James Maberly
    Why do we follow rules and organised systems so blindly and so willingly? Why do so many of us draw our sense of worth from the opinions of others rather than from ourselves? Why do we ignore the most important resource we will ever have: our intuition? Through a series of eight questions, Maberly invites us to consider these points and in particular to embrace our intuition....
    Disponible

    9,95 €

  • Thrive
    Clark Clay
    THRIVE by author and serial entrepreneur Clay Clark, is a practical guide on how to specifically go from just surviving to thriving. It is great for anyone who is dissatisfied with where they currently are in life. If you have a functional brain and you embrace the truth that entrepreneurship is a viable option to take you from where you are to where you want to be, this book h...
    Disponible

    18,32 €

  • Knowledge Management Practice in Organizations
    Stricker
    Knowledge management can be a powerful tool if successfully implemented into an organizational structure. Uncovering the latest methods, tools, trends, and strategies in organizational knowledge management should be a priority for individuals working in a variety of industries. Knowledge Management Practice in Organizations: The View from Inside brings together industry experts...
    Disponible

    268,88 €

  • Feral Information Systems Development
    Kerr
    Management invests in large information systems in order to improve the effectiveness of their organization. However, when these systems fail to meet the needs of organizational employees, feral information systems (FIS) are created in order to assist workers with their jobs or to avoid existing organizational information systems. Feral Information Systems Development: Manageri...
    Disponible

    242,77 €

  • Cases on Management and Organizational Behavior in an Arab Context
    Khoury
    In the era of globalization and ease of international connectivity and business interactions, professionals from all over the world benefit from having a well-rounded view of business culture and organizational practice at the regional level. Cases on Management and Organizational Behavior in an Arab Context provides a presentation of teaching cases emphasizing the positive and...
    Disponible

    230,04 €


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