Estudios de comunicación

Consulta, información y materias interdisciplinarias / Estudios interdisciplinarios / Estudios de comunicación (3043)

Consulta, información y materias interdisciplinarias / Estudios interdisciplinarios / Estudios de comunicación
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  • Transmedial Narration
    Lars Elleström
    This open access book is a methodical treatise on narration in different types of media. A theoretical rather than a historical study, Transmedial Narration is relevant for an understanding of narration in all times, including our own. By reconstructing the theoretical framework of transmedial narration, this book enables the inclusion of all kinds of communicative media forms ...
    Disponible

    54,72 €

  • Transmedial Narration
    Lars Elleström
    This open access book is a methodical treatise on narration in different types of media. A theoretical rather than a historical study, Transmedial Narration is relevant for an understanding of narration in all times, including our own. By reconstructing the theoretical framework of transmedial narration, this book enables the inclusion of all kinds of communicative media forms ...
    Disponible

    69,09 €

  • Medical Humanism, Chronic Illness, and the Body in Pain
    Vinita Agarwal
    Even as life expectancies increase, increasing numbers of people are living with chronic illness and pain than ever before. Long-term self-management of chronic conditions involves negotiating the intersections of personal life choices, community and workplace structures, and family roles. Medical Humanism, Chronic Illness, and the Body in Pain: An Ecology of Wholeness proposes...
    Disponible

    156,45 €

  • Nonverbal Communication in Political Debates
    Harry Jr. Weger / Harry JrWeger / John S. Seiter / John SSeiter
    Nonverbal Communication in Political Debates presents a framework for understanding and analyzing the multiple ways that nonverbal behavior functions in political debates. In addition to addressing the ways in which politicians are presented and present themselves in debate broadcasts, the framework considers a wide array of strategic objectives and unintended consequences of c...
    Disponible

    142,96 €

  • World War I, Mass Death, and the Birth of the Modern US Soldier
    David W. Seitz / David WSeitz
    World War I, Mass Death, and the Birth of the Modern US Soldier: A Rhetorical History examines the United States government’s postwar ideological and rhetorical project in establishing permanent national military cemeteries abroad. Constructed throughout Europe where citizen-soldiers had fought and perished, and sacralized as American sites, these burial grounds simultaneously ...
    Disponible

    57,90 €

  • Politics, Propaganda, and Public Health
    Lance Porter / Laura Crosswell
    Politics, Propaganda, and Public Health: A Case Study in Health Communication and Public Trust takes an in-depth look at Merck Pharmaceutical’s groundbreaking launch of the Gardasil vaccination and ways in which new trends in pharmaceutical marketing affect public health awareness efforts. Prior to receiving FDA approval for Gardasil, Merck built up concern around the human pap...
    Disponible

    54,49 €

  • Brazil and the Emergence of a Digital Lusosphere
    This book maps how Brazil and the network of Portuguese-speaking countries-the 'Lusosphere'-are using digital technologies in new ways to expand opportunities at all levels of society. From a diverse range of perspectives across the Portuguese-speaking world, contributors to this volume explore such questions as the capability of information technologies to encourage social inc...
    Disponible

    54,45 €

  • Narrating Patienthood
    Diversity plays an important role in how people experience illness and healthcare as patients. Listening carefully to stories of how race, class, age, gender, sexuality, and disability can affect patient experience can be revealing and provide much needed change to health communication in the patienthood narrative. This book is a collection of vibrant and engaging essays by sch...
    Disponible

    54,15 €

  • The Medieval Internet
    Jakob Linaa Jensen
    This book sheds light on the world of the Internet and social media and their relationship with surveillance and control, through a historical prism drawn from the Medieval Age. ...
    Disponible

    43,59 €

  • Detecting Deception
    Amanda Sturgill
    Teaching fact checking and verification is an essential part of journalism education. When a confusing media environment includes statements like 'Truth is not truth' and 'The president offered alternative facts,' students need to go beyond traditional reporting standards. They need to be trained to consider the presentation of reality in deciding if a statement is misleading o...
    Disponible

    26,89 €

  • Inviting Understanding
    Inviting Understanding: A Portrait of Invitational Rhetoric is an authoritative reference work designed to provide a comprehensive overview of the theory of invitational rhetoric, developed twenty-five years ago by Sonja K. Foss and Cindy L. Griffin. This theory challenges the conventional conception of rhetoric as persuasion and defines rhetoric as an invitation to understandi...
    Disponible

    201,97 €

  • Detecting Deception
    Amanda Sturgill
    Teaching fact checking and verification is an essential part of journalism education. When a confusing media environment includes statements like 'Truth is not truth' and 'The president offered alternative facts,' students need to go beyond traditional reporting standards. They need to be trained to consider the presentation of reality in deciding if a statement is misleading o...
    Disponible

    67,04 €

  • Ethics in the Digital Domain
    Robert S. Fortner / Robert SFortner
    As a core text for undergraduate courses in new media, media ethics, and global communication, Ethics in the Digital Domain helps students explore the big questions surrounding the impact of the digital domain on our daily lives.There are those who promise an enhanced human future through adoption and acceptance of digital culture, and those who condemn this shift in no uncerta...
    Disponible

    54,08 €

  • Political Communication Ethics
    Peter Loge
    Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speec...
    Disponible

    94,23 €

  • Social Media Strategy
    Keith A. Quesenberry / Keith AQuesenberry
    Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consum...
    Disponible

    74,44 €

  • Trump Tweets, the World Reacts
    Trump Tweets, the World Reacts: Understanding What Is Relevant and Why illustrates and articulates the intimate connection between theories presented in communication and the mediums through which President Trump communicates. Drawing on a range of theoretical and empirical perspectives, this collection examines several transformations and implications of President Trump’s infl...
    Disponible

    54,63 €

  • Transformative Student Experiences in Higher Education
    Transformative Student Experiences in Higher Education: Meeting the Needs of the 21st Century Student and Modern Workplace presents a thorough consideration of the role, use, and implications of transformative and active instructional strategies in higher education. It examines the changing landscape of higher education and serves as a foundational lens and framework for thinki...
    Disponible

    54,37 €

  • A Rhetoric of Divisive Partisanship
    Colleen Elizabeth Kelley
    A Rhetoric of Divisive Partisanship: The 2016 American Presidential Campaign Discourse of Bernie Sanders and Donald Trump examines the campaign speeches of Bernie Sanders and Donald Trump as they targeted members of the American public that were ideologically different but equally emotionally vulnerable. Each appealed to marginalized segments of the electorate, groups at opposi...
    Disponible

    54,71 €

  • Political Communication Ethics
    Peter Loge
    Political Communication Ethics: Theory and Practice brings together scholars and practitioners to introduce students to what, if any, ethical responsibilities political professionals have. Chapter authors range from a top Republican lobbyist to an Obama appointee, from leading academics to top digital strategists, and more. As a collection of diverse perspectives covering speec...
    Disponible

    47,16 €

  • Ethics in the Digital Domain
    Robert S. Fortner / Robert SFortner
    As a core text for undergraduate courses in new media, media ethics, and global communication, Ethics in the Digital Domain helps students explore the big questions surrounding the impact of the digital domain on our daily lives.There are those who promise an enhanced human future through adoption and acceptance of digital culture, and those who condemn this shift in no uncerta...
    Disponible

    104,41 €

  • Social Media Strategy
    Keith A. Quesenberry / Keith AQuesenberry
    Social Media Strategy: Marketing, Advertising and Public Relations in the Consumer Revolution, Third Edition is a blueprint for the practice of marketing communications, advertising and public relations in a digital world where the consumer holds the power. This new edition presents up-to-date strategies for innovating change, supporting traditional efforts, and leverage consum...
    Disponible

    139,98 €

  • Ads, Fads, and Consumer Culture
    Arthur Asa Berger
    The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The s...
    Disponible

    104,79 €

  • Ads, Fads, and Consumer Culture
    Arthur Asa Berger
    The sixth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertising’s effects on American character and culture. Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. The s...
    Disponible

    55,85 €

  • Race, Gender, and Image Repair Theory
    Hazel James Cole / Mia Moody-Ramirez
    Race, Gender and Image Restoration Theory: How Digital Media Change the Landscape explores themes that are relevant to the socio-political landscape of twenty-first-century America, including race and gender representation, social media and traditional media framing, and image restoration management. This book provides a comprehensive discussion of Critical Race Theory (CRT) an...
    Disponible

    54,22 €

  • Religion and Media in America
    Anthony Hatcher
    Covering topics ranging from the Moral Monday movement to Christian films and performers, Religion and Media in America is a qualitative study of the ways in which religion has been woven into American popular and civic culture. This book explores how Christianity both adapts to and is affected by new media forms. Its six chapters address religious activism; government impositi...
    Disponible

    54,15 €

  • Desegregation and the Rhetorical Fight for African American Citizenship Rights
    Sally F. Paulson / Sally FPaulson
    Focusing on the NAACP’s twentieth-century attempt to overturn the 'separate but equal' doctrine through school desegregation cases, Desegregation and the Rhetorical Fight for African American Citizenship Rights analyzes the rhetorical/legal dynamics inherent in the struggle to determine African American citizenship rights. This book begins by identifying the fundamental dialect...
    Disponible

    54,49 €

  • Re/Thinking Chickens
    Elena Lazutkaite
    Re/Thinking Chickens: The Discourse around Chicken Farming in British Newspapers and Campaigners’ Magazines, 1982–2016 has major social relevance as it focuses on one of the most forgotten and yet most exploited farmed animals, chickens, who now have a combined mass exceeding that of all other birds on Earth. Dr Elena Lazutkaitė demonstrates that the planet’s most numerous bird...
    Disponible

    85,14 €

  • The Graduate Student Guidebook
    The AEJMC Board of Directors / The AEJMC The AEJMC Board of Directors
    Graduate school is an important and confusing time, filled with many questions about the inner-workings of academia and decisions students must make about their futures. The Graduate Student Guidebook: From Orientation to Tenure Track offers an overview of this experience, featuring expert advice on the many different steps and challenges encountered in master’s and doctoral pr...
    Disponible

    108,56 €

  • The Graduate Student Guidebook
    The AEJMC Board of Directors / The AEJMC The AEJMC Board of Directors
    Graduate school is an important and confusing time, filled with many questions about the inner-workings of academia and decisions students must make about their futures. The Graduate Student Guidebook: From Orientation to Tenure Track offers an overview of this experience, featuring expert advice on the many different steps and challenges encountered in master’s and doctoral pr...
    Disponible

    47,66 €

  • Testing Tolerance
    The AEJMC Commission on the Statu Women / The AEJMC Commission on the Status of Wo
    Tough topics are inescapable for journalism and mass communication academics. If it’s in the news, journalism and mass communication instructors have to discuss it in class. In Testing Tolerance, Candi Carter Olson and Tracy Everbach of the AEJMC Commission on the Status of Women bring together a broad range of perspectives, from graduate students to deans, in conversation abou...
    Disponible

    115,33 €


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