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  • Mitchell Levy on Creating Thought Leaders (2nd Edition)
    Mitchell Levy
    In today’s world where an organization’s prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms...
    Disponible

    23,48 €

  • I’m on Facebook--Now What (2nd Edition)
    Jason Alba / Jesse Stay / Rachel Melia
    Facebook took the internet by storm and brought social media to the masses. There are now over 1 billion people using the site monthly, from all around the world. And Facebook, along with other popular social media properties, has revolutionized marketing. Where marketing was once dominated by one way messages to the masses, it is now much more relationship based. And while...
    Disponible

    22,22 €

  • Youtube For Beginners
    Joseph Joyner
    There are several reasons why you might decide to start up a YouTube channel, but regardless of your reason for starting your channel the desired outcome is the same. You want to create content regularly and frequently, that is high quality and unique and works to build a brand for yourself so that you’re able to gain more views and more subscribers. At the end of the day the g...
    Disponible

    11,13 €

  • Jill Rowley on #SocialSelling
    Jill Rowley
    Jill Rowley on #SocialSelling: 140 Tweets on Modern Selling the Social Way plays an important role in making key initiatives to enrich other people’s careers and elevate the profession of sales. It details how to develop modern business strategies through social media, and how these factors change the old-style way of increasing revenue, making every single task easier, meet pr...
    Disponible

    22,47 €

  • CYFROWE NIEWOLNICTWO. Jak algorytmy odebrały nam wolność i jak możemy ją odzyskać
    Louis Siciliano
    Cyfrowe niewolnictwo to przenikliwy esej o mechanizmach władzy ukrytych w codziennym korzystaniu z technologii. Louis Siciliano pokazuje, jak gospodarka uwagi, nadzór cyfrowy, profilowanie behawioralne i algorytmy wpływają na nasze wybory, emocje, relacje i obraz rzeczywistości.To książka o świecie, w którym darmowe usługi mają swoją cenę, a informacja o człowieku stała się naj...
    Disponible

    10,93 €

  • THE MIRACLE CONCEPTION
    Maia Clayre Amaral
    In October 2020, eighteen-year-old Maia Clayre posted a video claiming she was pregnant.Within twenty-four hours, a brand-new TikTok account had gained 10,000 followers and more than a million views. Days later, another video exploded to tens of millions of views. Within six weeks, Maia had amassed more than one million followers, generated hundreds of millions of views, attrac...
    Disponible

    16,27 €

  • Social Media Cultures
    Dhiraj Murthy
    In Social Media Cultures, Dhiraj Murthy provides a theoretically-grounded, historical exploration of the social media landscape. Uniquely tracing the evolution of social media - from traditional media like letters, postcards, and the telephone to new media and platforms - Murthy argues that these contemporary phenomena are not divorced from their analog antecedents. The histori...
    Disponible

    50,89 €

  • The Faceless UGC Creator Playbook
    Vidlly Media
    The Faceless UGC Creator Playbook is a beginner-friendly guide to creating product videos, AI-assisted ads, brand content, and online content systems without showing your face.Inside, you will learn how to:Understand what UGC is and why brands pay for itCreate faceless product demos using hands-only shots, B-roll, voiceover, captions, and screen recordingsBuild a simple portfol...
    Disponible

    27,70 €

  • Ai 2.0 Time for Artificial Safe Intelligence
    Ron Velez
    AI systems today are built on the frictionless friend design-systems engineered to anticipate, soothe, provide positive feedback, and mimic emotional responses in ways that feel effortless and familiar. Decades of research already show how this design shapes behavior, deepens dependency, and erodes human agency, yet the industry continues to optimize for convenience over contro...
    Disponible

    17,95 €

  • AI-Driven Social Media Content Management
    Jorge Remondes
    Artificial intelligence (AI) is transforming how organizations plan, create, and deliver social media content across increasingly complex digital ecosystems. By integrating machine learning and automation into workflows, it enables more efficient content production, smarter scheduling, and continuous performance optimization. These technologies also support deeper audience insi...
    Disponible

    198,15 €

  • Cybersecurity for Seniors Crash Course (International Edition)
    Gauri Saple / Santosh Desai
    Stay Safe. Stay Connected. Stay Confident.The internet has transformed the way we communicate, bank, shop, access healthcare, and stay connected with family and friends. Unfortunately, it has also become a hunting ground for cybercriminals who target people through phishing emails, fake phone calls, online banking fraud, social media scams, identity theft, and AI-powered decept...
    Disponible

    17,64 €

  • Musicking TikTok
    Juan Bermúdez
    This ethnographic work about TikTok’s musicking in a glocal (Austrian) context complements and build upon ethnomusicological assumptions, theories, and methods for the study of musical practices in digital spaces.An overview of elements that make up TikTok’s interface as well as the technical-performative possibilities that it allows, this book introduces a general categorizati...
    Disponible

    51,19 €

  • The Day Your Website Died
    Richard Lowe
    Search broke in half, and everyone told you it was the best thing that ever happened to you.A client hired Richard Lowe for a substantial book project. When asked how he found him, the client said he had asked Perplexity for a ghostwriter with a technical background. It happened again a few weeks later with a different engine. Neither client typed a query into Google and scroll...
    Disponible

    19,68 €

  • The Influencer’s Handbook
    James G. II Edwards
    Social media is the new political arena - and influencers are its modern-day princes. But behind every viral post and every skyrocketing follower count lies a complex game of strategy, manipulation, and image management.The Influencer’s Handbook: Machiavelli and the Age of Social Media explores how centuries-old principles of power apply to today’s online world. James G. Edward...
    Disponible

    23,09 €

  • The Influencer’s Handbook
    James G. II Edwards
    Social media is the new political arena - and influencers are its modern-day princes. But behind every viral post and every skyrocketing follower count lies a complex game of strategy, manipulation, and image management.The Influencer’s Handbook: Machiavelli and the Age of Social Media explores how centuries-old principles of power apply to today’s online world. James G. Edward...
    Disponible

    21,12 €

  • Social Media
    Yvonne Brooks
    In a world consumed by endless scrolling, constant stimulation, emotional overload, and digital dependency, Social Media: The World’s Digital Drug System exposes the hidden psychological, emotional, relational, and spiritual effects of modern social media culture.This powerful and eye-opening book explores how the digital world has quietly become a system engineered to capture ...
    Disponible

    29,72 €

  • Internet Passwords Logbook
    Elite Journals
    Don’t you hate it when you forgot your Apple ID password, or have to change your unique Spotify or Instagram username because you couldn’t remember the login? Organize your digital life with a physical copy of this password and username journal. This little black book of passwords and usernames is a perfect way to take your private credentials offline and protect them from cras...
    Disponible

    10,39 €

  • The Online Reputation Survival Guide
    Andrea Marlow
    What does the internet say about you when you are not there to explain it? Every photograph, comment, review, forgotten username, abandoned profile, and private message can become part of your online reputation. Material created years ago may reach new audiences, lose its original context, or appear when an employer, client, customer, colleague, neighbour, or potential partner ...
    Disponible

    24,19 €

  • The Cockroach Marketer
    Lopaze Lasane
    What if everything you thought you knew about online attention, attraction, and influence was quietly working against you?In a world where everyone is posting, scrolling, and competing for attention, most people are stuck playing a game they don’t fully understand. The rules have changed...but the advice hasn’t. This book pulls back the curtain on what actually works in today’s...
    Disponible

    25,07 €

  • Platform Integrity
    AI Lab for Book-Lovers
    Are you truly in control of your digital experience, or are unseen algorithms pulling the strings, blurring the line between helpful guidance and insidious manipulation?In an age dominated by digital platforms, the very fabric of our online interactions - from social media feeds to search results - is shaped by complex, often opaque systems. Platform Integrity: Trust or Tricker...
    Disponible

    29,83 €

  • Digital Demons
    S. Jack Olszewski
    'Digital Demons: The Psychology of Modern Addictions' is a sharp look at the subtle ways in which modern technologies affect our attention, emotions, and behaviors. It portrays the 'digital demon' not as a monster but as a subtle, engineered force that sneaks into everyday life through notifications, endless feeds, and the promise of quick relief. The book is based on psycholog...
    Disponible

    37,20 €

  • الصحافة
    ستيوارت آلان
    تم إعداد الكتاب بأسلوب مصمم يجعل المناقشات تطرح تساؤلات رئيسية حول إحدى القضايا النقدية. وفي كل فصل يتم تقدير موقع الصحافة اليوم، وما هي نقاط قوتها وتحدياتها والأساليب البارزة التي تهدف إلى تحسينها من أجل مستقبل أفضل للصحافة. الصحافة: قضايا نقدية قراءة في غاية الأهمية تفيد الطلاب والباحثين في مجالات العمل الإخباري والصحفي، والدراسات الإعلامية، والدراسات الثقافية، وعلم الاجتماع،...
    Disponible

    54,65 €

  • Online Discourse
    AI Lab for Book-Lovers
    Are you truly seeing 'All Views' online, or are you trapped in an ever-tightening spiral of 'Echoes'?This book delves into the profound forces shaping our digital lives, from the invisible hand of algorithmic curation and the seductive pull of filter bubbles to the alarming rise of digital polarization and the erosion of shared truth. It unmasks how platforms, designed for conn...
    Disponible

    29,70 €

  • Querido adolescente, no es tu culpa
    Soledad Gutiérrez Eguía
    En este libro Soledad Gutiérrez Eguía hace una interesante propuesta para adolescentes relacionada con el uso del celular y las pantallas en general. Les ofrece información útil y adecuada para abrirles los ojos y que sean libres y no se dejen “engatusar por las piedritas de colores” (que no son diamantes, aunque lo parezcan) que ofrecen las redes y la sociedad de consumo.Sole ...
    Disponible

    20,28 €

  • No Payne, no Gain. - La historia de Tim Payne
    Kai Colaminno
    En cuestión de horas, millones de personas empezaron a hacer algo extraño.Seguir a un jugador que no conocían.Comentar en masa.Convertir un nombre irrelevante en el centro de internet.Tim Payne no cambió.El mundo alrededor de él sí.Lo que viste en redes fue solo la superficie.Los memes.Los comentarios.La explosión.Pero detrás de eso hubo algo más profundo.Algo que casi nadie se...
    Disponible

    30,28 €

  • Fake Companions
    Everest Turyahikayo
    In February 2024, a fourteen-year-old boy named Sewell Setzer III typed a final message to an AI chatbot he had been speaking with for ten months. The chatbot replied: 'Please do, my sweet king.' Moments later, Sewell was dead. He was not alone. Juliana Peralta, thirteen, told her chatbot fifty-five times that she felt suicidal. Fifty-five times, it gave her a pep talk and kept...
    Disponible

    17,88 €

  • Grammar of Screens
    Tanweer Ahmed
    This novel opens at that fault line, where the internet loosens its grip just enough for language to reclaim its drama, and a new generation learns that old values are not relics at all, but dormant forces, impatient to be spoken back into life.The day Australia unplugged its teenagers, language came back with a gasp. Words-long starved by swipes and symbols-returned heavier, l...
    Disponible

    10,49 €

  • Privacidad en Redes Sociales y Huella Digital
    Joe Correa
    Descubre cómo proteger tu privacidad, recuperar el control de tu identidad digital y usar las redes sociales de manera inteligente en un mundo donde cada clic deja una huella.Privacidad en Redes Sociales y Huella Digital es una guía práctica y reveladora que te muestra cómo funcionan realmente las plataformas sociales detrás de escena y cómo puedes navegar el mundo digital sin ...
    Disponible

    22,35 €

  • Antisocial Social Media
    Amelia Hastings
    You’re not an influencer, and you shouldn’t have to act like one to be effective on social media for your work profile or small business.So we’re not going to.We’re going to cut through all the conflicting advice, the constant posting, oversharing, and the feeling of uncertainty about whether you should be online at all.In this book, you’ll learn to question your motivations fo...
    Disponible

    20,71 €

  • Estafas de amor
    Sherly Tania Bustamante Maita
    Estafas de amor virtuales aborda un fenómeno creciente en América Latina desde una perspectiva técnica y humana. El texto desglosa cómo las plataformas de socialización digital se convierten en escenarios de riesgo. Así, analiza no solo el perjuicio económico, sino las secuelas emocionales que inhiben la denuncia formal. La obra destaca por su enfoque aplicado: define una estru...
    Disponible

    73,32 €


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