Relaciones públicas

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas (218)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas
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  • The 6 Relationships of Highly Effective Organizations
    Dale Harley
    What is it that separates great organizations from average organizations? The simple answer is 'relationships', or more specifically, how organizations manage their relationships with their key stakeholders.Over the past thirty-five years as a business owner, consultant, communications instructor, media junky, politician, community activist and volunteer, Dale Harley has refin...
    Disponible

    45,49 €

  • An Overview of The Public Relations Function, Second Edition
    Brad Rawlins / Shannon A. Bowen / Shannon ABowen / Thomas R. Martin / Thomas RMartin
    This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concepts of management in communication quickly, accessibly, and with an eye to helping an organization achieve excellence through cutting-edge, research-based strategic public relations management. This book acquaints the man...
    Disponible

    22,77 €

  • Fast PR
    Paul Blanchard
    It doesn’t matter if you’re an entrepreneur, CEO, politician, campaigner or a combination of all these things. If you’re reading this book then I’m going to call you a Media Wannabe. You want results. You want PR. You want to be in the newspapers, magazines, online, basically everywhere – and fast.But PR agencies suck. They trade on fear. They tell you that you can’t do it your...
    Disponible

    18,56 €

  • Crystallizing Public Opinion
    Edward Bernays
    You may not know Edward Bernays, but Edward Bernays knows you.  As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation.  A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays was ready and willing to pick up the mantle.  He made a study of the different ways to use propaganda....
    Disponible

    12,56 €

  • Crystallizing Public Opinion
    Edward Bernays
    You may not know Edward Bernays, but Edward Bernays knows you.  As the era of mass media unfolded after the first World War, many people became interested in the new opportunities for mass manipulation.  A relative of Sigmund Freud and already a fan of Walter Lippmann, Bernays was ready and willing to pick up the mantle.  He made a study of the different ways to use propaganda....
    Disponible

    21,00 €

  • The Social Issue in Contemporary Society
    It is widely observed that societies are changing, and new social issues are raising. The relationship between actors in the global environment and in the local as well, is changing because of financial crisis, new technological revolution, climate change, richness reallocation and concentration. We can see that value creation and management models in organizations are often un...
    Disponible

    71,76 €

  • The Social Issue in Contemporary Society
    It is widely observed that societies are changing, and new social issues are raising. The relationship between actors in the global environment and in the local as well, is changing because of financial crisis, new technological revolution, climate change, richness reallocation and concentration. We can see that value creation and management models in organizations are often un...
    Disponible

    128,03 €

  • Crystallizing Public Opinion
    Edward Bernays
    2019 Reprint of 1923 Edition.  Bernays was an Austrian-American pioneer in the field of public relations and propaganda, referred to in his obituary as the father of public relations.  He was named one of the 100 most influential Americans of the 20th century by Life.  Celebrated by PBS in its Books That Shook the World feature, Crystallizing Public Opinion occupies a fascinati...
    Disponible

    12,42 €

  • Public Relations Strategies and Tactics
    Kristie Byrum
    Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out criti...
    Disponible

    124,14 €

  • Public Relations Strategies and Tactics
    Kristie Byrum
    Public Relations Strategies and Tactics addresses contemporary public relations approaches and equips students with knowledge and information about relevant theoretical frameworks and strategies for modern communication. The anthology features diverse viewpoints and carefully selected readings to offer students an understanding of public relations. This anthology lays out criti...
    Disponible

    97,47 €

  • The Fundamentals of Public Relations
    Joseph Harasta
    The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the discipline, the book...
    Disponible

    123,03 €

  • The Fundamentals of Public Relations
    Joseph Harasta
    The Fundamentals of Public Relations: What it is and How to Do it Well provides students with a comprehensive understanding of the essentials of public relations and teaches them how to apply and practice them successfully. The text emphasizes how to conduct public relations and initiate successful public relations tactics. After a brief introduction to the discipline, the book...
    Disponible

    110,55 €

  • Guerrilla P.R. 2.0
    Michael Levine
    The world’s most widely used and seminal introduction to public relations--now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small business owner, an entrepreneur, or an underca...
    Disponible

    13,30 €

  • Mingle
    Nick Cioffi / Steven David Elliot
    Physical networking can bring about big opportunities for you and your business. The people you meet when you network can help you achieve your goals if you do it right. Trust is something that you have to earn if you want people to do business with you and refer you. To be effective in networking, you need to present yourself as someone who’s authentic and can bring in value t...
    Disponible

    27,84 €

  • Mingle
    Nick Cioffi / Steven David Elliot
    Physical networking can bring about big opportunities for you and your business. The people you meet when you network can help you achieve your goals if you do it right. Trust is something that you have to earn if you want people to do business with you and refer you. To be effective in networking, you need to present yourself as someone who’s authentic and can bring in value t...
    Disponible

    23,43 €

  • The Art of Executive Appearance
    Yousef Gamal El-Din
    The prospect of being watched by millions of viewers around the globe can be terrifying.What impression do you want to make on a global audience? Will it raise or lower your company's value? Will it open new partnerships for you? An executive who exudes confidence and authority will build a stronger and more profitable brand.This best-selling book's unique approach to c...
    Disponible

    12,49 €

  • Public Opinion
    Walter Lippmann
    Walter Lippmann wrote his "Public Opinion" at a time when something like the 'mass media' was coming into existence.  Prior to the age of electronic communication, the only mechanism for reaching large numbers of individuals was the newspapers.  In World War I, he saw how opportunistic nations used the newspapers to serve their often nefarious aims.  Lippmann, however, ...
    Disponible

    23,29 €

  • You’re On! 100 Ways to Shine in the Media Spotlight
    Gail Hulnick
    This book is a quick guide to methods you can use to improve your results in a media interview — whether you are answering the questions or asking them. Managing a communication crisis, seeking publicity and marketing success or facing a complicated subject or source? The tips you find here will help you make the most of a media opportunity, in business, politics, sports, the a...
    Disponible

    12,94 €

  • Co-Determination
    Henk van Zyl / Joyce Toendepi / Rica Viljoen
    Co-determination is really the only way forward for South Africa and other emerging economies. Our traditional corporate way of managing employee relations is no longer conducive to the survival and sustainability of companies. A new way needs to be found where the rights of all stakeholders are not only protected but are able to flourish into real relatedness and functional in...
    Disponible

    32,95 €

  • Desarrollando la Identidad de Marca [Brand Identity Breakthrough]
    Gregory V. Diehl / Gregory VDiehl
    ¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el montón?Con una década de experiencia estudiando los negocios en...
    Disponible

    25,02 €

  • Desarrollando la Identidad de Marca [Brand Identity Breakthrough]
    Alex Miranda / Gregory V. Diehl / Gregory VDiehl
    ¿Tiene tu negocio una historia que contar? ¡Debería! Desde el momento en que abriste por primera vez tus puertas, empezaste a confeccionarla. Con cada nuevo producto que lanzas al mercado, abres un nicho si cabe más unico en tu sector. Todo esto nos lleva a una cosa: la identidad de marca. ¿Destaca la tuya entre el montón?Con una década de experiencia estudiando los negocios en...
    Disponible

    21,77 €

  • Influencer Relations
    Duncan S Chapple / Sven Litke
    2018 second edition with a new chapter on Gartner Inc's Magic Quadrant. Valuable analyst and advisory firms like Gartner Inc and Forrester Research influence half of the world’s spending on information and communications technology. As a result, tens of thousands of analyst relations professionals are engaged in influencer marketing campaigns focussed on shifting those rese...
    Disponible

    12,11 €

  • Reputation Management Techniques in Public Relations
    Ayse Erdemir
    Reputation is becoming an imperative business function that influences strategic decisions including the direction of a business plan and how an organization should be communicating with its stakeholders and publics. It is crucial for an organization to measure public relations outputs and outcomes as well as measuring established and developing relationships. Reputation Manage...
    Disponible

    295,48 €

  • The New Era of the CCO
    The role of the chief communication officer (CCO) in today’s enterprise has dramatically changed over the past 30 years. Once focused on getting news out to media outlets, today’s CCO has become an integral part of any enterprise-company, corporation, governmental, and nongovernmental entity. Today’s CCO is responsible for internal and external communication, with creating and ...
    Disponible

    18,35 €

  • Steps
    Patricia Vaccarino
    Steps is a business book, but it is more than an ordinary business book. It encompasses the concept of business + dance = brand philosophy, and yet the term branding is rarely mentioned. Here, in Steps, I am suggesting that you should not even consider building your professional brand unless you are willing to do the hard work the same way a dancer learns technique, movement an...
    Disponible

    11,92 €

  • Public Relations Ethics
    Amy Oliver Barnes / Marlene S. Neill / Marlene SNeill
    Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as 'speaking truth to power' can have serious consequences for someone’s career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks a...
    Disponible

    18,57 €

  • Brief, Concise, and Clear
    Andrew Corner
    Brief, Concise, and Clear: The Basics of Writing for Public Relations and Communications is a primer text that helps students transition from academic writing to writing that will help them succeed professionally. The text includes information about the craft of professional writing for general businesses as well as strategies used specifically for public relations audiences. S...
    Disponible

    114,34 €

  • A Communication Guide for Investor Relations in an Age of Activism
    David Michaelson / John Gilfeather / Marcia W. DiStaso / Marcia WDiStaso
    Today’s competitive corporate environment and the increased expectations of speed in communication make it critical for companies to develop strategic programs for communicating with investors. This book provides an executive overview of the field of investor relations with a focus on what investor relations officers need to know to be successful. Readers will learn the essenti...
    Disponible

    18,54 €

  • Corporate Communication Crisis Leadership
    Matthew Corr / Ronald C. Arnett / Ronald CArnett / Sarah M. DeIuliis / Sarah MDeIuliis
    Corporate Communication Crisis Leadership: Advocacy and Ethics addresses strategic moments of leadership during corporate communication crises. This work examines the interplay of issue, argument, conflict, and crisis in eventual organizational success or failure. This book explicates the performative consequences of inadequacy in crisis leadership. With investigation of the 20...
    Disponible

    18,27 €

  • Mr. Lee's Publicity Book
    Ivy Ledbetter Lee
    This book, newly discovered from the archives of his biographer, is Ivy Lee’s only known full-length manuscript. Written in the mid-1920s, a time when the public relations field was first coming into its own, it is a guide not as much for the practitioner, but wisely, for a Jazz-Age public facing its first-ever bout of “information overload.” Lee advises the reader how to ident...
    Disponible

    46,17 €


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