Relaciones públicas

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas (218)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas
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  • A Marvellous Reputation
    Lucy Matthews
    Lucy Matthews is widely regarded as the UK entrepreneur's PR expert. She has been a PR consultant for over 35 years, helping thousands of entrepreneurs and small business owners understand and use the power of PR in their work and personal lives.This book will take you on her journey to realising the true value of good third-party endorsement, offering 10 Public Relations t...
    Disponible

    17,31 €

  • Critical Moments
    Bill Coletti
    A company owns its brand; the public owns its reputation. The words of communities, customers, and critics can help or harm your business’s standing with the public. While not all crises can be avoided, your company’s reputation can be managed with an empowering, strategic framework designed to proactively maintain your image before disaster occurs.   In Critical Moments, corpo...
    Disponible

    28,03 €

  • People Business
    Annabel Dunstan / Imogen Osborne
    ...
    Disponible

    50,90 €

  • The Comprehensive Public Relations Reader
    Bob 'Pritch' Pritchard / Bob Pritch Pritchard / Jensen Moore
    Featuring the original writing of noted experts in the field, and selected by educators and former public relations professionals, The Comprehensive Public Relations Reader: Function and Practice gives students a comprehensive overview of public relations. The readings are organized into four sections. The first provides foundational information on public relations, including a...
    Disponible

    110,29 €

  • True Spin
    Ann S. Green / Ann SGreen
    RECOGNIZE THE TRUE VALUE OF PUBLIC ENGAGEMENT In early December 1984, a gas leak at a pesticide plant in Bhopal, India, exposed over fifty thousand people in the surrounding area to deadly toxins, resulting in thousands of deaths. From that day forward, the way companies who operate industrial facilities communicate with the public changed forever. Where environmental, health,...
    Disponible

    17,82 €

  • Public Relations Management
    Ezekiel Chapman
    Public relations management is a part of marketing mix. It is used to promote or advertise any product, idea or service. It refers to the managing of the image of a company or an individual in the market. It includes topics like media relations, internal communications, government relations and crisis communication, etc. This book is a valuable compilation of topics, ranging fr...
    Disponible

    172,56 €

  • Myths of PR
    Rich Leigh
    ...
    Disponible

    24,35 €

  • 100 Cosas que puedes hacer para mejorar tu marca personal
    Marc Reklau / Pilar Zaragoza
    El libro acerca al lector al mundo de la marca personal de una forma muy práctica y divulgativa.Pequeños pero grandes consejos para chequear y tener en cuenta para construir una marca personal.Partiendo del propio autoconocimiento, el lector marcará su propia estrategia y valorará dónde quiere llegar, para poder tomar las riendas de su propia imagen y ser consciente de que ’tod...
    Disponible

    12,00 €

  • The Authority Guide to PR for Small Businesses
    Steve Bustin
    Any business wanting to reach new customers should be embracing public relations to spread their key messages. If you don't, your competitors will. This Authority Guide shows you how to grab the headlines (for all the right reasons), reach huge audiences and grow your business by accessing the media to tell your story. ...
    Disponible

    15,07 €

  • Революция Бренда
    Alex Miranda / Gregory V. Diehl / Gregory VDiehl
    У вашего бизнеса есть история, которой стоит поделиться?Может ли ваш бизнес рассказать о себе? А должен! Вы же начали создавать его еще с того момента, когда впервые открыли дверь своего офиса! Каждый готовый продукт, вышедший в свет от вашего имени, более тонко оттачивает свою уникальную нишу в отрасли, создавая одну, очень важную вещь – индивидуальность бренда. Выделяется ли ...
    Disponible

    15,03 €

  • Communication Skills
    Ace McCloud
    Do you feel inadequate when it comes to communicating with others?Whether you want to (1) communicate clearly (2) master the art of persuasion, or (3) just be more liked and respected, this is the book for you.Do you dread social conversations?You can learn to communicate calmly, confidently and easily. This is where the true power of communication shows up most clearly. As you...
    Disponible

    17,94 €

  • Communication Skills
    Ace McCloud
    Do you feel inadequate when it comes to communicating with others?Whether you want to (1) communicate clearly (2) master the art of persuasion, or (3) just be more liked and respected, this is the book for you.Do you dread social conversations?You can learn to communicate calmly, confidently and easily. This is where the true power of communication shows up most clearly. As you...
    Disponible

    17,90 €

  • Communication Skills
    Ace McCloud
    Do you feel inadequate when it comes to communicating with others?Whether you want to (1) communicate clearly (2) master the art of persuasion, or (3) just be more liked and respected, this is the book for you.Do you dread social conversations?You can learn to communicate calmly, confidently and easily. This is where the true power of communication shows up most clearly. As you...
    Disponible

    9,41 €

  • Communication Skills
    Ace McCloud
    Do you feel inadequate when it comes to communicating with others?Whether you want to (1) communicate clearly (2) master the art of persuasion, or (3) just be more liked and respected, this is the book for you.Do you dread social conversations?You can learn to communicate calmly, confidently and easily. This is where the true power of communication shows up most clearly. As you...
    Disponible

    9,07 €

  • Ultra Hi Def Marketing
    Coleen Sterns Leith
    The only consistent truth in the world of tech companies is that the landscape will change quickly and often. The question most CEOs have is: In the midst of so many changes, how can I keep my company relevant?In her book, Ultra High Def Marketing, author Coleen Sterns Leith shares her proprietary methods that have allowed her clients to stand out from the competition for over ...
    Disponible

    10,96 €

  • Symbolic Innovations
    J David Johnson / J. David Johnson
    Organizations are often rewarded for doing the trendy and flashy, as the recent fashionable university efforts related to Massively Open Online Course's demonstrate all too clearly. Innovations demonstrate many things symbolically to external stakeholders: you are on the cutting edge, you are the future, you are worthy of investment, you can respond to competitive pressures...
    Disponible

    44,83 €

  • A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
    David Michaelson / Don W. Stacks / Don WStacks
    Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of publ...
    Disponible

    17,86 €

  • Rethinking Reputational Risk
    Anthony Fitzsimmons / Derek Atkins
    ...
    Disponible

    51,47 €

  • Excellence in Internal Communication Management
    Rita Linjuan Men / Shannon A. Bowen / Shannon ABowen
    This book integrates theories, research insights, practices, as well as current issues and cases into a comprehensive guide for internal communication managers and organizational leaders on how to communicate effectively with internal stakeholders. Important topics such as engagement, trust, change communication, new technologies, leadership communication, ethical decision maki...
    Disponible

    18,16 €

  • CSR 2.0 and the New Era of Corporate Citizenship
    Mark Anthony Camilleri
    Responsible behaviors in the realm of business continue to remain a crucial component of organizational development. By exploring core aspects of contemporary corporate strategies, businesses can create more value in social welfare initiatives. CSR 2.0 and the New Era of Corporate Citizenship is an authoritative reference source for the latest scholarly research on the ways in ...
    Disponible

    249,65 €

  • In Your Creative Element
    Claire Bridges
    ...
    Disponible

    33,29 €

  • The Art of Crisis Leadership
    Kevin Cowherd / Rob Weinhold
    In today's turbulent world, the issue isn't if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key. In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold l...
    Disponible

    13,18 €

  • Organizational Crisis Communication
    Finn Frandsen
    Based on the theory of the Rhetorical Arena and the multivocal approach, this guide explores a new perspective on crisis communication, and what happens when external voices start communicating as a crisis breaks out. ...
    Disponible

    98,33 €

  • Operation CES Success
    Alfred Poor / Matt McLoughlin / Mike Lizun
    Standing out at CES has never been more challenging. You’re surrounded by a crowd of thousands of consumer tech companies, many unveiling mind-blowing new devices. Whether you plan for a year or scramble in the final weeks, you’ll invest a lot of time, money, and talent in CES, with no guaranteed returns. In “Operation CES Success,” you’ll get insider advice from PR veterans ...
    Disponible

    24,88 €

  • Integrated Marketing Communication
    Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The bread...
    Disponible

    129,31 €

  • Public Relations for the Public Good
    Louis Capozzi / Shelley Spector
    While the profession of public relations is only a century old, man has been practicing the art of influencing public attitudes since the dawn of civilization. This book looks at modern America through the lens of public relations, showing how many of the events that have changed the course of our nation’s modern history were triggered by campaigns to influence attitudes, opini...
    Disponible

    18,38 €

  • MetricsMan
    Don Bartholomew
    MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the evolution of measurement, return on investment, the Barcelona Principles, social media measurement models, marketing mix modeling, the battle against advertising value equivalents, and establishing accountability of the public relations prof...
    Disponible

    18,28 €

  • Female Business Owners in Public Relations
    Allison Weidhaas
    Female Business Owners in Public Relations: Constructing Identity at Home and at Work presents an important perspective on how female business owners construct their work-life integration and addresses key identity questions. Weidhaas examines business ownership in public relations, an industry dominated by women, and incorporates the voices of practitioners through narrative i...
    Disponible

    119,79 €

  • The Art of Crisis Leadership
    Kevin Cowherd / Rob Weinhold
    In today’s turbulent world, the issue isn’t if crisis will occur, but when. Do you know how to prepare for, navigate through and recover from crisis? Can you turn adversity into advantage? This book holds the key.In his decades on the core executive teams of the Baltimore Police Department, U.S. Department of Justice and for Hall of Famer Cal Ripken Jr., Rob Weinhold learned a ...
    Disponible

    21,40 €

  • Brand Psychology
    Jonathan Gabay
    Why do we trust some brands more than others? How important is integrity for a brand’s survival? How can brand confidence be rebuilt during a crisis? Using both new and classic insights from social psychology, cognitive psychology and neuroscience, Brand Psychology reveals the hidden processes behind why certain brands command our loyalty, trust and - most importantly - disposa...
    Disponible

    141,87 €


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