Relaciones públicas

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas (218)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas
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  • Ethics in Public Relations
    Patricia J Parsons
    ...
    Disponible

    47,55 €

  • Eventos corporativos: Puesta en escena, creatividad y espectáculo
    Gloria Campos García de Quevedo
    Esta obra resulta indispensable para todo aquel interesado en la gestión de eventos corporativos tras la globalización: ¿cómo innovar hoy y sacar el máximo provecho a los eventos? Se explica aquí la puesta en escena de las manifestaciones artísticas y elementos dinamizadores que integran los eventos corporativos y su capacidad para vehicular los mensajes a trasmitir, facilitánd...
    Disponible

    20,80 €

  • PAINTING FACES
    Frances F. Friedman
    ...
    Disponible

    23,60 €

  • PAINTING FACES
    Frances F. Friedman
    ...
    Disponible

    32,01 €

  • Economic Impact or Contribution
    Murat Arik
    Economic Impact or Contribution contributes to the applied regional economic literature by providing a framework for handling a diverse set of projects and providing detailed case studies of fieldwork regarding the health care industry, higher education institutions, the nonprofit sector, infrastructure investment, and a major musical entertainment event. Economic Impact or Con...
    Disponible

    125,23 €

  • Public Relations Ethics
    Dick Martin / Donald K. Wright / Donald KWright
    This book represents a practical guide to ethical decision-making tailored specifically to the needs of those who practice and study public relations. It traces the development of ethical theory from ancient Greece through the works of Socrates, Plato, and Aristotle to modern day public relations executives including Harold Burson, Robert Dilenschneider, and Richard Edelman.Thi...
    Disponible

    18,06 €

  • Media Interview Techniques
    Robert Taylor
    A practical guide to preparing for, conducting, and evaluating the success of media interviews, this book is based on communications expert Robert Taylor’s eight-step methodology for polished and confident interview delivery across a range of platforms--TV, radio, internet, and video. Taylor explains how to handle nerves, voice and body language, communicate in a crisis, answer...
    Disponible

    35,85 €

  • Public Policy and Development in Developing Nations
    Ola Abegunde
    ...
    Disponible

    17,87 €

  • Public Policy and Development in Developing Nations
    Ola Abegunde
    ...
    Disponible

    31,96 €

  • Campaigns That Shook the World
    Danny Rogers
    Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, 'Campaigns that Shook the World' provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities beh...
    Disponible

    24,30 €

  • The Foundation for Purpose Is Relationship
    Sr. Reginald H Wilson / SrReginald H Wilson
    Our relationships can either prevent us from moving forward or lead us to our assigned purpose. The Foundation for Purpose Is Relationship identifies the behaviors and attitudes that lead to conflict and confrontation and shows us what it takes to build strong and healthy relationships with our partners, family members, friends and co-workers. Through biblical lessons and perso...
    Disponible

    16,41 €

  • The Social Media Communication Matrix
    Beki Winchel / Kenneth D. Plowman / Kenneth DPlowman
    Sophisticated problem solving in strategic communication or public relations (PR) is done through planning, strategic communication planning. The focus of this book is to meld current trends in social media to strategic communications planning in the field of PR. The definition of social media used here is channels delivering web-based information created by people to improve c...
    Disponible

    16,58 €

  • Millennial Moms
    Maria T Bailey
    How are Millennial Moms - the largest cohort in U.S. history - different from other generations? How can you effectively engage with them on their unique terms, and tap into their annual combined spending power of $750 billion? Earning their business is a snap, tap, or click away thanks to this concise, user-friendly compendium of insights and recommendations by Maria Bailey, ...
    Disponible

    48,95 €

  • The 10-Paragraph Press Release
    Deborah A.L. Friend
    The 10-Paragraph Press Release takes you through a media release, paragraph by paragraph, and explains exactly how to construct your release to give it the best chance of being published. Using real examples of news stories printed in the Sunday Mail, The 10-Paragraph Press Release walks you through writing a release in the same way a journalist would approach a story. The simp...
    Disponible

    23,15 €

  • Crisis Communications in Canada
    John E.C. Cooper
    The second edition of Crisis Communications: A Practice Approach offers the same guide to the theory and practice of modern crisis communications as the first edition. Updated with new case studies and many refinements to its theories and explanations, Crisis Communications takes the same common-sense approach to the most demanding of communications scenarios.Using his discussi...
    Disponible

    40,03 €

  • The Ten Commandments of Customer Service
    Richard Corrente
    Are you sick and tired of bad customer service? We all are! Do you feel customer service is becoming a dying art? We all do!! Do you wish there was only some way to fix it? Well, there is and 'The Ten Commandments of Customer Service' is the solution! Written by Richard Corrente, who has been a business analyst and a national public speaker for over 30 years, this book is the p...
    Disponible

    16,99 €

  • American Spin
    Patricia Vaccarino
    Spin is everywhere and is a central fact of 21st century life. We all know 'Spin' is a special slant, point of view, emphasis, or interpretation presented for the purpose of influencing people. But do you know it when you see it? Patricia Vaccarino's American Spin is not your ordinary how-to P.R. book. Spin is the heart of public relations and Patricia Vaccarino has been one of...
    Disponible

    13,16 €

  • Brand Psychology
    Jonathan Gabay
    ...
    Disponible

    44,08 €

  • The Public Relations Firm
    Stacey Smith
    The Public Relations Firm takes an in-depth look at the client/agency relationship by discussing what business leaders should expect of their public relations firms. It discusses how and why they should pick an agency along with the types of firms at their disposal. The book provides expert advice on everything from hiring a firm to defining output and outcome expectations a...
    Disponible

    18,71 €

  • Crisis, Issues and Reputation Management
    Andrew Griffin
    Crisis, Issues and Reputation Management defines reputation, explores how to value it and provides practical guidelines for effective reputation management, including how to approach issues of Corporate Social Responsibility. Practical and accessible, it outlines a comprehensive approach to managing situations that may turn into crises and handling crises once they occur. Featu...
    Disponible

    118,39 €

  • The Little Book of Big PR
    Jennefer Witter
    Every business can benefit from public relations. Arm yourself with the same tactics the pros use! ...
    Disponible

    10,90 €

  • Leadership Communication
    E. Bruce Harrison / EBruce Harrison / Judith Mühlberg
    My graduate students like this book’s real-world focus on publicrelations as a strategic role in the C-suite. -Ron Culp, professionaldirector, Public Relations & Advertising graduate program,DePaul University; former Senior Vice President, Chief CommunicationOfficer, SearsLeadership in Communication is a cogent, bright, easily readabledefinition of what corporate communicators ...
    Disponible

    17,88 €

  • The Military and Public Relations - Issues, Strategies and Challenges
    Col (Rtd) John Adache Phd
    Public Relations practice, its approaches and methods have become widely and deeply entrenched in business, government and in many other complex organizations especially in the developed nations of the world. In same manner, its relevance and utility as tool of institutional promotion have equally come to be appreciated in the Armed Forces. The text therefore, within context of...
    Disponible

    26,04 €

  • Evaluating Public Relations
    Paul Noble / Tom Watson
    ...
    Disponible

    52,09 €

  • A Professional and Practitioner’s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
    David Michaelson / Don W. Stacks / Don WStacks
    Contemporary public relations practice has developedover the last several decades from the weak third sisterin marketing, advertising, and public relations mix to afull player. To help you keep up to speed with the excitingchanges and developments of publications, this book hasbeen updated to provide you with the necessary understandingof the problems and promises of public rel...
    Disponible

    11,82 €

  • Public Relations
    Edward L. Bernays / Edward LBernays
    Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively.This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations ...
    Disponible

    15,13 €

  • The PR Professional’s Handbook
    Caroline Black
    ...
    Disponible

    42,07 €

  • Crisis, Issues and Reputation Management
    Andrew Griffin
    ...
    Disponible

    44,81 €

  • Media and Revolt
    Erling Sivertsen / Kathrin Fahlenbrach / Rolf Werenskjold
    In what ways have social movements attracted the attention of the mass media since the sixties? How have activists influenced public attention via visual symbols, images, and protest performances in that period? And how do mass media cover and frame specific protest issues? Drawing on contributions from media scholars, historians, and sociologists, this volume explores the dyna...
    Disponible

    183,40 €

  • Quick Win Business Communication
    Elizabeth P. Tierney
    QUICK WIN BUSINESS COMMUNICATION is written for business people who recognise how vital effective communi¬cation is to their own success and to the success of their organisations. While you are reading through the answers to your questions, other business people may be discussing missions, goals, losses, profits, overheads, policies, budgets, loans, promotions, strategic plans,...
    Disponible

    24,55 €


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