Relaciones públicas

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas (218)

Economía, finanzas, empresa y gestión / Empresa y gestión / Ventas y marketing / Relaciones públicas
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  • Culture and Creativity in Organizations and Societies (Hb)
    If you want to learn about how leadership and culture jointly influence creativity in organizations and societies, this book provides you with the insight you are looking for. The contributors are scholars from diverse backgrounds - engineering, business management, sociology and communication. A common theme resonating in all the nine chapters of the book is the benefits of c...
    Disponible

    73,09 €

  • Culture and Creativity in Organizations and Societies
    If you want to learn about how leadership and culture jointly influence creativity in organizations and societies, this book provides you with the insight you are looking for. The contributors are scholars from diverse backgrounds - engineering, business management, sociology and communication. A common theme resonating in all the nine chapters of the book is the benefits of co...
    Disponible

    28,79 €

  • An Overview of the Public Relations Function
    Bowen Shannon Bowen / Rowlins Brad / Shannon A. Bowen / Shannon ABowen
    This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizati...
    Disponible

    16,61 €

  • Problems in the Implementation of Chinese Human Rights Obligations
    Kumiko K. Julie
    ...
    Disponible

    26,24 €

  • Problems in the Implementation of Chinese Human Rights Obligations
    Kumiko K. Julie
    ...
    Disponible

    18,97 €

  • Celebrity Leverage
    Jordan McAuley
    Throughout the pages of Celebrity Leverage, you'll discover creative strategies for getting your products in celebrities' hands, getting low-cost and free celebrity endorsements, linking your business, product or service to celebrities in other ways, and even making yourself into a celebrity in your field. All of these strategies are what I collectively call 'Celebrity Leverage...
    Disponible

    19,20 €

  • Do You Really Need to Write a Book? Tips & Techniques for Writing, Publishing, Marketing & Promoting Your Book!
    Carol Adler
    From Carol Adler: 'If you ask any professional on the career track, they'll be quick to tell you that having a published book is essential. If you give workshops and seminars, in addition to providing a product for back of the room sales, a book serves as a glorified business card. It is part of your Professional Package, your Promotional Tool Kit. 'By the time you finish rea...
    Disponible

    23,45 €

  • 42 Rules of Social Media for Small Business
    Jennifer L. Jacobson / Jennifer LJacobson
    ’42 Rules of Social Media for Small Business’ is the modern survival guide to effective social media communications and the answer to the question, 'what do I do with social media?' Written by communications professional Jennifer Jacobson, this book is designed to help working professionals find social media that fits their business and get the most out of their social media pr...
    Disponible

    22,46 €

  • Don’t the Essential Guide to Publicity in New York City
    Marco Larsen
    ...
    Disponible

    26,21 €

  • Feeding Frenzy
    John Harmon / Jon F. Harmon / Jon FHarmon
    An inside look at crisis management in the 21st century, Feeding Frenzy tells the story of two companies at war with each other, and of the trial lawyers determined to keep the conflict on the front pages. The Ford-Firestone tire crisis was the biggest business story of 2000-2001. Deadly and mysterious rollover accidents of Ford Explorers with failing Firestone tires took a tol...
    Disponible

    26,67 €

  • Making News in the Digital Era
    David E. Henderson
    Media strategist and award-winning journalist David E. Henderson reveals how to navigate today’s complex and evolving traditional and online media environments. As new and not-so-new ways of communication collide, it is imperative to maximize an organization’s voice and awareness, all with the intent to better connect with audiences. The online democratization of mass communica...
    Disponible

    14,10 €

  • Making News in the Digital Era
    David E. Henderson
    Media strategist and award-winning journalist David E. Henderson reveals how to navigate today’s complex and evolving traditional and online media environments. As new and not-so-new ways of communication collide, it is imperative to maximize an organization’s voice and awareness, all with the intent to better connect with audiences. The online democratization of mass communica...
    Disponible

    11,08 €

  • I Need a Killer Press Release--Now What???
    Janet Meiners Thaeler
    If you are a small to mid-size business owner who wants to understand online news promotion, or work for a PR firm who wants to add online optimization and SEO to your press releases, this book is written for you.Learn to identify trends and find local angles that will capture both journalist attention and deliver online visibility. ’I Need a Killer Press Release--Now What???’ ...
    Disponible

    22,31 €

  • Public Relations and the Social Web
    Rob Brown
    ...
    Disponible

    43,84 €

  • Information Communication Technologies and City Marketing
    Mila Gascó-Hernandez / Teresa Torres-Coronas
    Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. Information Communication Technologies and City Marketing: Digital Opportunities for Citie...
    Disponible

    256,22 €

  • Strategic Public Relations
    Andrea Carlos / Colleen Moffitt / Jennifer Gehrt
    ...
    Disponible

    30,71 €

  • Master Media Relations
    Donna Giancontieri
    Master Media Relations is a comprehensive strategy for communicating with the media whether on the offensive or the defensive. This book supplies professionals across many diverse fields with the tools they need to generate good publicity, deflect negative coverage, answer questions on the fly, and handle reporters under any given circumstance.Public officials, law enforcement ...
    Disponible

    16,42 €

  • How to Contact Celebrities for Fun and Profit
    Have you ever wanted to contact your favorite celebrities for autographed photos, product endorsements, media interviews, or charitable donations? Now you can! In this Special Report, Tsufit of 'Step Into the Spotlight!' interviews Jordan McAuley, Founder and President of Contact Any Celebrity (www.ContactAnyCelebrity.com). You'll discover how to approach celebrities by mail, i...
    Disponible

    10,87 €

  • Crisis Communication
    ...
    Disponible

    37,88 €

  • Lipstick on a Pig
    Torie Clarke
    Torie Clarke, renowned and respected in political and business circles as one of the nation’s most gifted communicators, offers a complete guide to the new age of transparency. Clarke’s message is refreshing and straightforward: No more spin. Always a dubious proposition, spin has become increasingly vulnerable as information sources have proliferated; spin is simply no longer ...
    Disponible

    16,41 €

  • Relaciones públicas y cultura
    David Caldevilla Domínguez
    INTRODUCCIÓN ¿Por qué hablar de Relaciones Públicas y Cultura?. Ésa es una pregunta que desde hace tiempo rondaba mi cabeza. En mi anterior incursión en el mundo de la Galaxia Gutenberg, ya planteé en algunos de sus capítulos las bases que consideré cimentadoras del conocimiento de las Relaciones Públicas en su desa-rrolloex ovo, es decir, de qué fuentes bebe y a qué fuentes en...
    Disponible

    20,80 €

  • Too Many Geese; Too Few Swans
    John F. Jr. Budd
    What critics say about '... Geese vs. Swans...''... corporate America is being denied the potential benefits of public relations, of which they may be unaware, because of the travesties committed in its name by communicators who euphemistically see themselves as counselors, arousing the ire of a wise and experienced John Budd who challenges CEOs to raise the bar on advisors, in...
    Disponible

    27,84 €

  • Too Many Geese; Too Few Swans
    John F. Jr. Budd
    What critics say about '... Geese vs. Swans...''... corporate America is being denied the potential benefits of public relations, of which they may be unaware, because of the travesties committed in its name by communicators who euphemistically see themselves as counselors, arousing the ire of a wise and experienced John Budd who challenges CEOs to raise the bar on advisors, in...
    Disponible

    16,58 €

  • Media Relations
    Robert C. Chandler / Robert CChandler
    Keys for Media Relations for Every Public Relations ProfessionalThis book will help prepare PR practitioners for survival and success in working with journalists and the news media. This book is an essential part of a PR practitioner’s basic training manual for addressing the challenges of news media coverage (or lack thereof). Included in the book are contributions and intervi...
    Disponible

    33,34 €

  • Successful Spokespersons Are Made, Not Born
    Hal Hart
    Successful Spokesperson Are Made, Not Born is an expanded edition of the original book published in 2000, adding instructor teaching guides, sample speech openings and new anecdotes to the basic techniques from the first edition. The expanded edition has also been published in Chinese by Peking University Press, Beijing.ISBN: 978-1-4259-8648-3Order, paperback, from: AuthorHouse...
    Disponible

    16,90 €

  • Communicable Crises
    This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance:temporary teams and task forces, communities of practice, alliances, and virtual organizations. It hints that the distinction betweennetworks and organizations may be somewhat spurious, a matter of degree rather than kind. Indeed, it...
    Disponible

    70,86 €

  • Communicable Crises
    This volume makes a significant contribution to the crisis management literature. It also adds to our inchoate understanding of network governance:temporary teams and task forces, communities of practice, alliances, and virtual organizations. It hints that the distinction betweennetworks and organizations may be somewhat spurious, a matter of degree rather than kind. Indeed, it...
    Disponible

    127,13 €

  • Win Them Over
    Efrem G Mallach
    Dr. Mallach’s book was the first guide to corporate programs for influencing consultants and analysts, in 1987, and the twentieth-anniversay edition of this landmark book is a unique step-by-step guide to what really works in analyst relations.Reading this book is an excellent development opportunity for managers that have AR experience but who would benefit from developing a s...
    Disponible

    39,34 €

  • Public Affairs in Practice
    Steve John / Stuart Thomson
    ...
    Disponible

    39,47 €

  • Others Thought I Could Lead
    James S. Avery / Sr. James Avery
    As a corporate executive, James S. Avery did not simply open doors for black people in this country; he changed marketing strategy throughout the corporate world. Now, in his autobiography, Others Thought I Could Lead, Avery shares the secrets of his success—his strong work ethic, his moral values, and a belief in himself that allowed him to persevere in the face of adversity. ...
    Disponible

    15,22 €


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