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Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce

Francisco J. Martínez-López

245,66 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
Materia
Comercio electrónico: aspectos empresariales
ISBN:
9783031318351
245,66 €
IVA incluido
Disponible
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The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

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