Advances in Digital Marketing and eCommerce

Advances in Digital Marketing and eCommerce

Francisco J. Martínez-López

47,73 €
IVA incluido
Disponible
Editorial:
Springer Nature B.V.
Año de edición:
2023
ISBN:
9783031318375
47,73 €
IVA incluido
Disponible
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Sobre IBD

The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of application such as online brand communities, channel design, online retailing, cryptocurrencies, user-generated content, TikTok, among others. A wide variety of theoretical and methodological approaches have been used.

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Otros libros del autor

  • Advances in Digital Marketing and eCommerce
    Francisco J. Martínez-López
    The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of applic...
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    This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the following e-business related parts...
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    This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the followi...
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